Precision Pricing Raises Revenues Amid Aggressive Competition
When the Competition Gets Tough, a Tough Retailer Gets Competitive
The retail industry is comprised of big box and massive e-commerce companies that are relentless and ruthless when it comes to competition. With the ability to sell products at aggressive prices to win market share, e-commerce goliaths were casting a huge shadow on this major consumer retailer. The result was decreased in-store traffic, declining margins, and increased pressure from shareholders and the media to find a solution.