The Intersect
A Digital Publication

Is Your Customer Loyalty Program Outdated?

 |  Feb 17

Rewards and loyalty programs have been valuable tools for companies to drive a stronger engagement with their customers and provide incentives for their behavior. However, many companies, especially retailers, have not adapted with changing technology and consumer preferences, and thus […]

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You may be measuring it…but is it improving?

 |  Apr 14

As the old management adage goes, “you can’t manage what you don’t measure.” The pervasiveness of this doctrine has left most companies swimming in Key Performance Indicators (KPI’s), dashboards, and reports. However, is all this performance measurement actually leading to […]

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