Case Stories

Hitting media bullseye with precision targeting

You’re a multibillion-dollar media company, wanting to become the Amazon Marketplace of TV media buying. You spot an opportunity to collaborate with Revenue Analytics to build a platform linking buyers and sellers, while optimally pricing impressions. Game-changing technology. Mic drop.

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Fresh perspective uncovers hidden value

You’ve stolen the show as a broadcaster who reaches more than 300 million viewers and 500 million digital users a year. Your direct response inventory is sold at noticeably lower rates. Are there opportunities to get higher prices? If so where?

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Insights on most valuable customers create wins

You’re a cable broadcaster whose show must go on as you expand into global markets. Demand is exceeding supply. Your first-come, first-serve model displaces your most valuable customers. You need a strategy that maximizes Lifetime Customer Value.

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Major airline rethinks annoying fees

You’ve taken flight as a leading airline. Baggage, upgrade, and change fees are significant profit generators, but dampen your customer sentiment scores. You partner with Revenue Analytics to dynamically transform ancillary fees into attractive product bundles personalized for each customer.

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