News & Research

Customer-centric pricing: The surprising secret for...

Business Horizons |  Sep 07

Abstract Companies spend enormous amounts of energy and capital in creating value for customers, but less regard is given to actually capturing the value they have created. Segmentation based on buying behavior uncovers a tremendous differential in willingness to pay […]

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Pump up the revenue

Atlanta Business Chronicle |  May 20

With the economy on the uptick, companies can focus on revenue growth – not cutting costs. Robert Cross of Revenue Analytics says a disciplined approach will add 7 percent to a company’s bottom line. Robert Cross was tired of waiting. […]

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