The Intersect
A Digital Publication

Don’t Engage in the Race to the Bottom – Fill Your Ship Strategically

With everything going on in the world today, from political trade wars to increased commoditization of your industry, the last thing you want to do is guess how the market will respond to your price. On highly competitive trades with price-sensitive customers, it’s essential to keep your prices close to the market if you want to fill ships.  But, have you identified those trades and customers?  What about customers who are less sensitive to price? You’ve probably learned over time that on some trades, no matter how you ...