Consumer Packaged Goods

Consumer Packaged Goods Industry Perspective

Executives at Consumer Products companies are facing a critical moment in their businesses. Traditional approaches that have led to strategic success -- brand building, use of mass-media, strong retailer relationships, etc. – are being undermined by the fragmentation of consumer tastes/preferences, changes in media viewing habits, and demographic shifts in developed countries. Retailer price wars and commodity cost increases have put additional pressure on Consumer Products firms’ margins. At the same time, consumer buying patterns are shifting to E-commerce, leaving some CPG firms scrambling.

By leveraging analytical capabilities in areas such as pricing/revenue management, forecasting, marketing mix optimization and portfolio analysis, you can address these revenue and profit challenges head on, without being left behind.

Case Stories

“We partnered with Revenue Analytics to develop analytical models and processes to link available supply with demand….resulting in topline growth in our key juice markets.”

Vice President, Business Acceleration, Global Juice Company

Consumer Packaged Goods Value Proposition


Change is hard, but it doesn’t have to be, but we can make it easy for you. After all, if your product (or service) has a price, you can use Revenue Management. That said, we bring deep industry expertise, and can help you solve for the unknowns. Click the button below to ignite change within your organization.

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Practice Area Partner

Jared Wiesel

Jared Wiesel leads Revenue Analytics’ Consumer Products & Retail Practice and is a well-respected expert across many industry sectors. Jared has deep experience delivering revenue growth and strategic transformation, with projects successfully delivered across four continents. He is a well-known author and media presence on key revenue optimization trends affecting these industries.

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