The cruise industry continues to expand: from increasing ships (in size and in numbers), to more competition, cruisers, and new itineraries/excursions; the list never seems to stop growing. With a booking window that extends for 18 months or more, there are different booking behaviors at different times, and it varies across different categories and source markets of each voyage. The unknowns continue to multiply, creating an exponential number of decisions that need to be made: how do you best source guests: group versus FIT mix, or what excursions do you offer/price? What is the customer perceived value to on-board credits and value adds, to upgrade or discount, etc.? How do you make the right pricing and inventory decisions given all these variables, without leaving money on the table?

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Practice Area Partner

Matt Busch

Matt Busch serves as a Managing Partner with Revenue Analytics. In this role, he advises clients and leads engagements on Revenue Management strategy to assess, develop and deliver industry-leading pricing, inventory and Revenue Management capabilities.

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