Cruise Value Proposition
A history of revenue management and the advent of next-generation RM
ABSTRACT The arrival of price transparency and dynamic pricing in the travel and hospitality industries – fueled by the rise of the Internet and a dynamic hyper-informed consumer – demands a fresh approach to traditional Revenue Management (RM). This article […]
Practice Area Partner
Matt Busch serves as a Managing Partner with Revenue Analytics. In this role, he advises clients and leads engagements on Revenue Management strategy to assess, develop and deliver industry-leading pricing, inventory and Revenue Management capabilities.
Cruise Lines: When do you Upgrade versus Discount?
Cruise Lines continue to encounter an all-too-familiar issue that many in the travel industry face: how do you sell inventory before it expires? Once a voyage departs, empty cabins are expired inventory, which means no ticket, on-board, or excursion revenue. […]
Cruise Industry Challenges Present Opportunities for Growth
Since the Great Recession, the cruise industry has seen steady growth in both capacity and demand. And while there is often a focus on ocean cruising, river cruises are also a part of this growing segment. However, despite technological advances, […]
Hotels Need to Think Like a Merchant
What’s the next frontier of Revenue Management for the hotel industry? The answer: Adapting an analytical mindset to drive transactional profit and total Customer Lifetime Value. To be successful in the future, and to quantify the total Customer Lifetime Value […]