Media Case Stories
“Revenue Analytics has significantly elevated our Revenue Management capabilities with predictive analytics.”
Executive Vice President Business Operations, Radio Station Conglomerate
Media Value Proposition
13 Ways Machine Learning Can Steer You Wrong
Applying machine learning and artificial intelligence to your decision-making can help your business stay competitive. But a lot can go wrong along the way. Without the proper checks and balances, machine learning efforts can spiral out of control, exposing your […]
3 Reasons Why Your Company Needs a Chief Revenue Officer
The purpose of the chief revenue officer is to drive organic revenue growth by leveraging all revenue-generating departments, including marketing, sales, customer support, pricing and revenue management. The CRO guides all revenue-related activities, maintains an excellent communication framework across various […]
Consulting Magazine Q&A with Revenue Analytics’ Dax Cross
KCRA: What does your firm do? Cross: Revenue Analytics is a consulting firm with a focus on driving organic revenue growth for Fortune 500 companies. We leverage large volumes of transactional data to derive insights into customer behavior as a […]
Practice Area Partner
Zach Cross leads Revenue Analytics’ Media Practice Area. With deep Media expertise, Zach has helped his clients eliminate their unknowns in forecasting, proposal optimization, inventory allocation, rate setting, the management of ADU’s, and cross platform sales. Zach has also been featured in national publications, and authored scholarly articles on the topic of Revenue Management.
The Value of Data Insight-Driven Decisions: Understand First, Act Second
A common scenario in the radio and TV ad sales environment may sound familiar to you. The existence of information spread across multiple sources and the absence of a single software solution forces manual data collection and double entry. Decision-making […]
Does Your Sales Team Spend More Time in Front of Their Computer, or Their Clients?
In the current TV and radio ad sales environment, you’re under constant pressure to increase sales, without increasing the size of your sales team. You’re likely also feeling pressure from agencies and advertisers to lower prices and CPMs, while Wall […]
Ratings Forecast – How are you estimating your most valuable resource?
In my prior blog, I introduced a multitude of inventory trade-off decisions that TV and radio broadcasters must make on an ongoing basis to drive business. While there are many unknowns in the media industry, there is one common element […]