Who needs
Revenue Management?

Media Industry Perspective

Are you struggling with the rapid technological change that has expanded the number of outlets through which consumers’ access media content, and understanding the impact of these fragmented audiences on your ratings? Due to the data available via digital channels, television and radio advertising can be sold for precisely-targeted demographics, and the possible combinations significantly increases the complexity of the decision-making process for buyers and sellers. Leveraging advanced analytics, we can help you eliminate these increasing number of unknowns and achieve your revenue growth goals.

Learn more about our solutions for increasing media sales and inventory efficiency.

Media Case Stories

“Revenue Analytics has significantly elevated our Revenue Management capabilities with predictive analytics.”

Executive Vice President Business Operations, Radio Station Conglomerate

Media Value Proposition

Forecast to Precision Effectively Allocate your Inventory Set the Right Rates Confidently Build Quality Proposals Proactively Manage your ADU Liabilities Enable Efficient Cross Platform Sales


Change is hard, but it doesn’t have to be, but we can make it easy for you. After all, if your product (or service) has a price, you can use Revenue Management. That said, we bring deep industry expertise, and can help you solve for the unknowns. Click the button below to ignite change within your organization.

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How do you know your top seller is really your top performer?

Practice Area Partner

Zach Cross

Zach Cross leads Revenue Analytics’ Media Practice Area. With deep Media expertise, Zach has helped his clients eliminate their unknowns in forecasting, proposal optimization, inventory allocation, rate setting, the management of ADU’s, and cross platform sales. Zach has also been featured in national publications, and authored scholarly articles on the topic of Revenue Management.

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