Does your sales team spend too much time on busy work? Combining data from disparate systems, manually building proposals for an avails request, in meetings asking for pricing exceptions, or negotiating with traffic to make sure their client's ad airs? Does downward pressure on price from today's competitive marketplace, limited visibility into current inventory, and uncertainty of sales strategy between national, local and programmatic get in the way of sales?
What if you could live in a world where your sales team actually spent the majority of their time in front of new clients to drive new business, growing relationships with existing clients, and working with agency planners to get out ahead of avails requests, all while building more effective proposals that maximizes the utilization of your best inventory?
Optimize your Ad Sales
Practice Area Partner
Zach Cross leads Revenue Analytics’ Media Practice Area. With deep Media expertise, Zach has helped his clients eliminate their unknowns in forecasting, proposal optimization, inventory allocation, rate setting, the management of ADU’s, and cross platform sales. Zach has also been featured in national publications, and authored scholarly articles on the topic of Revenue Management.
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Problems facing the broadcast #media industry are very similar to those faced by the hospitality industry. Media companies can take a page out of the #RevenueManagement hospitality book and drive more #revenue: https://t.co/EsOBFKe6LP