“Revenue Analytics has significantly elevated our Revenue Management capabilities with predictive analytics.”
EXECUTIVE VICE PRESIDENT BUSINESS OPERATIONS, RADIO STATION CONGLOMERATE
Network & Cable TV Value Proposition
3 Quick Tips for CEOs Interested in Artificial Intelligence
In 2012, Target predicted a customer was pregnant, and then sent offers to her for products like diapers. Some saw this as a disconcerting invasion of privacy. However, it also demonstrates the potential insights that can be gleaned from data […]
A history of revenue management and the advent of next-generation RM
ABSTRACT The arrival of price transparency and dynamic pricing in the travel and hospitality industries – fueled by the rise of the Internet and a dynamic hyper-informed consumer – demands a fresh approach to traditional Revenue Management (RM). This article […]
Practice Area Partner
Zach Cross leads Revenue Analytics’ Media Practice Area. With deep Media expertise, Zach has helped his clients eliminate their unknowns in forecasting, proposal optimization, inventory allocation, rate setting, the management of ADU’s, and cross platform sales. Zach has also been featured in national publications, and authored scholarly articles on the topic of Revenue Management.
Does Your Sales Team Spend More Time in Front of Their Computer, or Their Clients?
In the current TV and radio ad sales environment, you’re under constant pressure to increase sales, without increasing the size of your sales team. You’re likely also feeling pressure from agencies and advertisers to lower prices and CPMs, while Wall […]
Inventory Trade-off Decisions – Are you making the right one?
Revenue, Makegoods, Promos – As a TV or radio broadcaster, you are intimately familiar with these three words. They are the three core elements that make up your inventory and ultimately drive your business. They also represent the high-level trade-off […]