Network & Cable TV

Network & Cable TV Industry Perspective

Do changing marketplaces, expanding sales channels, rapid technology changes, and declining ratings keep you up at night? Are you worried about the future of audience attribution but still struggling to effectively monetize your existing inventory across traditional business channels (e.g., Upfront, Scatter, and DR) and emerging sales channels (e.g., Programmatic and Digital)? What if you could switch from reactive to proactive decision making that is powered by advanced Artificial Intelligence (AI) systems? By leveraging our Price and Yield Optimization platform, which combines sophisticated prediction engines with prescriptive pricing, proposal, and inventory capabilities, you can enable your business to adapt to rapidly changing market conditions and profitably compete in today’s marketplace.

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“Revenue Analytics has significantly elevated our Revenue Management capabilities with predictive analytics.”

EXECUTIVE VICE PRESIDENT BUSINESS OPERATIONS, RADIO STATION CONGLOMERATE

Network & Cable TV Value Proposition

HELP ME BUILD A BUSINESS CASE FOR CHANGE

Change is hard, but it doesn’t have to be, but we can make it easy for you. After all, if your product (or service) has a price, you can use Revenue Management. That said, we bring deep industry expertise, and can help you solve for the unknowns. Click the button below to ignite change within your organization.

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Practice Area Partner

Zach Cross

Zach Cross leads Revenue Analytics’ Media Practice Area. With deep Media expertise, Zach has helped his clients eliminate their unknowns in forecasting, proposal optimization, inventory allocation, rate setting, the management of ADU’s, and cross platform sales. Zach has also been featured in national publications, and authored scholarly articles on the topic of Revenue Management.

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