Consolidation. Programmatic. Pricing Pressure. Business Threat or Opportunity?
With downward pressure on prices across the industry, and a lack of centralized pricing control and standard approval processes, are your prices based on current sell-out and YoY price increases rather than projected sell-out? Does your lack of pricing strategy lead to negative business decisions? Do you feel like you’re losing pricing control for your most valuable inventory, that you lack visibility into price compliance, or that there are implications for agreeing to take a lower priced national deal?
What if you could leverage a price optimization model that blends your unique business strategy with dynamic market insights and predicts future sell-out levels based on how your customers respond to pricing actions? What if you could count on that model to dynamically adjust prices based on changing marketing conditions, booking pace, and ratings changes? What if your team had the ability to analyze the impact of potential price changes across your entire portfolio through “what-if” scenario planning capabilities?
Sell more do less
Practice Area Partner
Zach Cross leads Revenue Analytics’ Media Practice Area. With deep Media expertise, Zach has helped his clients eliminate their unknowns in forecasting, proposal optimization, inventory allocation, rate setting, the management of ADU’s, and cross platform sales. Zach has also been featured in national publications, and authored scholarly articles on the topic of Revenue Management.
As your #RevenueManagement solution changes and matures, these three factors will help to ensure your #RevenueManagement capabilities remain aligned with your business as it grows over time: https://t.co/7OkaZXeaG8
We really enjoyed ourselves at the ATLytics for Good @Meetup! There were over 150 people from Atlanta’s analytics community in attendance. Everyone is extremely passionate about leveraging #data and #analytics to help the community to be more effective. #RAgivesback