Radio & Broadcast TV

Radio & Broadcast TV Industry Perspective

In the rapidly evolving ad sales marketplace, do you fear that you're bringing 20th century tools to compete in the 21st century? With your competitors using advanced Artificial Intelligence (AI) systems to help automate manual tasks and eliminate busywork, are you confident that you can keep pace and continue to demonstrate growth? What if you could have a consistent view of available inventory, scientifically segment advertisers based on buying behavior, and accurately forecast demand far into the future? What if you could build better schedules with advanced AI engines to adapt to the new world of challenged ratings and total audience selling? By leveraging our Demand Optimization platform, you can shift to a world where salespeople spend more time with clients understanding their needs, avoid panicked selling, and focus your organization on accelerating organic revenue growth.

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EXECUTIVE VICE PRESIDENT BUSINESS OPERATIONS, RADIO STATION CONGLOMERATE

Radio & Broadcast TV Value Proposition

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Change is hard, but it doesn’t have to be, but we can make it easy for you. After all, if your product (or service) has a price, you can use Revenue Management. That said, we bring deep industry expertise, and can help you solve for the unknowns. Click the button below to ignite change within your organization.

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Practice Area Partner

Zach Cross

Zach Cross leads Revenue Analytics’ Media Practice Area. With deep Media expertise, Zach has helped his clients eliminate their unknowns in forecasting, proposal optimization, inventory allocation, rate setting, the management of ADU’s, and cross platform sales. Zach has also been featured in national publications, and authored scholarly articles on the topic of Revenue Management.

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