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# Revenue Analytics

## Sitemaps
- [XML Sitemap](https://www.revenueanalytics.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [New Math, Old Muscle: The Midmarket Edge ](https://www.revenueanalytics.com/blog/industrials/new-math-old-muscle-the-midmarket-edge/): For most of the last decade, pricing sophistication in industrials belonged to the biggest players. Large companies built pricing science teams, licensed enterprise software, and ran multiyear transformation programs. Midmarket industrials, the businesses that make up most PE portfolios, usually couldn't justify that cost and made do with what they had. AI is changing that equation faster than most midmarket leaders realize, and for once the shift favors them.
- [Why AI Alone Doesn’t Move EBIT](https://www.revenueanalytics.com/blog/industrials/why-ai-alone-doesnt-move-ebit/): Eighty percent of employees say AI has made them more productive. Only 37 percent of organizations can point to any earnings impact from it, and just 6 percent can point to a meaningful one. That gap has held steady for two years running. It isn't a sign that AI doesn't work. It's a sign that most companies have adopted a tool without changing how they make decisions.
- [The Best AI Strategy Starts with a Business Strategy ](https://www.revenueanalytics.com/blog/industrials/the-best-ai-strategy-starts-with-a-business-strategy/): There is no shortage of conversation about AI right now. Every executive team is evaluating where it fits, every software provider is incorporating it into their products, and every board is asking how it will change the business. Those are the right conversations to have. The risk is that organizations become so focused on the technology that they lose sight of the business outcomes they are trying to achieve.
- [The Math Changed. The Process Didn’t.](https://www.revenueanalytics.com/blog/industrials/the-math-changed-the-process-didnt/): Bain’s observation that “12 is the new 5” may be the most important line in its 2026 midyear report. It captures what private equity firms and portfolio-company executives have been experiencing for several years: the math has become significantly harder.
- [Margin Analysis vs. Margin Intelligence: What’s the Difference?](https://www.revenueanalytics.com/blog/industrials/margin-analysis-vs-margin-intelligence-whats-the-difference/): I spend my days building the systems that sit on top of commercial data, and over the years I have watched a lot of teams hit the same ceiling. They have margin analysis. They have plenty of it. Reports, variance waterfalls, quarterly deep dives, a BI tool that can slice the numbers in a dozen different ways.
- [The Most Expensive Data Problem Isn’t Technical](https://www.revenueanalytics.com/blog/industrials/the-most-expensive-data-problem-isnt-technical/): The conversation around data has become increasingly technical.
- [4 Ways Industrial Companies Lose Margin Without Knowing It](https://www.revenueanalytics.com/blog/industrials/4-ways-industrial-companies-lose-margin-without-knowing-it/): In the work we do with manufacturing and distribution leaders, the conversation that comes up most often is some version of the same one: "We know our margin is moving, and we don't really know why."
- [What Is Margin Intelligence?](https://www.revenueanalytics.com/blog/industrials/what-is-margin-intelligence/): That gap is the gap. And it is the entire reason the conversation is shifting from margin analysis to margin intelligence.
- [The Wake-Up Call: Pricing Doesn’t Fail Strategically—It Fails in Execution](https://www.revenueanalytics.com/blog/industrials/the-wake-up-call/): Private equity is going through a reset. 
- [Why Pricing Risk Is Highest in Year One](https://www.revenueanalytics.com/blog/industrials/why-pricing-risk-is-highest-in-year-one/): The first year of PE ownership is when pricing risk is highest—and least recognized.
- [3 Steps Hotel Leaders Can Take to Modernize Pricing](https://www.revenueanalytics.com/blog/hospitality/3-steps-hotel-leaders-can-take-to-modernize-pricing/): Hotel pricing has never been more complex. Demand shifts faster. Booking windows are shorter. Competition is more dynamic. Yet many hotels are still relying on processes and tools designed for a slower, more predictable era.
- [Why CFOs Need a Unified Revenue View to Stop Margin Erosion](https://www.revenueanalytics.com/blog/industrials/unified-revenue-view-for-cfos-stop-margin-erosion/): Without a unified revenue view, discounts that seem justified locally erode margins globally. Pricing guidance lags behind changing market conditions. Forecasts rely on historical averages instead of live execution data. And risk surfaces only after results are finalized.
- [What PE’s Return to Fundamentals Means for Pricing](https://www.revenueanalytics.com/blog/industrials/return-to-fundamentals-means-for-pricing/): Apollo’s call for private equity to return to its roots reflects a broader reality: the easy sources of return are gone. In today’s environment, value creation depends less on leverage and multiple expansion and more on disciplined execution inside portfolio companies. That shift changes the importance of many operational levers—but few are as directly tied to fundamentals as pricing.
- [Then vs. Now: How Two Decades of Change Have Redefined Hotel Pricing and Price Sensitivity](https://www.revenueanalytics.com/blog/hospitality/how-two-decades-of-change-have-redefined-hotel-pricing-and-price-sensitivity/): Twenty years ago, hotel pricing was built for a different world.
- [How AI Is Transforming Revenue Management | Revenue Analytics](https://www.revenueanalytics.com/blog/hospitality/ai-and-revenue-management/): AI revenue management systems analyze messy and vast datasets in real time, letting organizations make smarter, more confident pricing decisions. Rather than replacing human judgement, these systems provide explainable, decision-ready recommendations that help teams respond instantly to market changes, and scale revenue optimization across products, regions, and channels. From hospitality and travel to manufacturing and B2B tech services, AI is redefining how companies protect margins and unlock growth.
- [Pricing Discipline: The Fastest Value Creation Lever in Private Equity](https://www.revenueanalytics.com/blog/industrials/pricing-discipline-the-fastest-value-creation-lever-in-private-equity/): While CFOs can’t close these gaps alone, there is one lever that consistently delivers fast, scalable impact when executed well: pricing discipline.
- [Why Pricing Strategy Must Evolve Alongside Your M&A Strategy](https://www.revenueanalytics.com/blog/industrials/why-pricing-strategy-must-evolve-alongside-your-ma-strategy/): M&A is a central pillar of the private equity playbook, especially in industrial markets where bolt-on acquisitions help platform companies scale faster, expand capabilities, and unlock cost synergies. While these deals can create real strategic and financial upside, one common and often overlooked pitfall can quietly erode value after the transaction closes: sticking with cost-plus pricing.
- [Why Revenue Gaps Are Widening — and Why CFOs Can’t Fix Them Alone](https://www.revenueanalytics.com/blog/industrials/revenue-gaps-why-cfos-cant-fix-alone/): Across private equity portfolios and operating companies, a clear pattern is emerging: revenue gaps are widening, even as finance teams work relentlessly to close them. The issue isn’t effort or discipline. It’s that the nature of the problem has changed — and it can no longer be solved by finance alone.
- [2026 Predictions for Value Creation: The Year Commercial Levers Take the Lead](https://www.revenueanalytics.com/blog/industrials/2026-predictions-for-value-creation-the-year-commercial-levers-take-the-lead/): As we enter 2026, the pressure on PE firms to deliver consistent, measurable value creation has never been higher. Longer holding periods, tighter exit windows, and rising expectations from LPs are pushing operators to lean harder into commercial levers that produce durable margin impact. Here are several predictions for how value creation strategies will evolve in the year ahead:
- [Revenue Analytics Featured in IHG’s OWNER Magazine](https://www.revenueanalytics.com/blog/hospitality/revenue-analytics-featured-in-ihg-owner-magazine/): IHG Hotels & Resorts is shining a spotlight on N2Pricing™, featuring Revenue Analytics in a featured story inside the company’s OWNER Magazine. The article, “Pricing With Precision,” details why IHG selected N2Pricing as its enterprise RMS — and how more than 5,000 hotels are already leveraging it to automate pricing, grow profit, and simplify operations.
- [Forecast 2026: Tailwinds, Consolidation & Reclaiming the Magic of Media](https://www.revenueanalytics.com/blog/media/forecast-2026-media-recap/): At Forecast 2026, Randy Michaels opened the morning with a story about twin boys — one a pessimist sitting glumly in a room full of toys because they’ll “probably break,” the other happily digging through a room full of horse manure because “there’s got to be a pony in here somewhere.”
- [The Sales Rep Discount Trap: How Manufacturers Can Protect Margins with AI](https://www.revenueanalytics.com/blog/industrials/ai-powered-pricing-sales-rep-discount-trap/): Even the best sales reps can unintentionally kill margins. Here’s how manufacturers and distributors can stop the bleeding with AI-powered pricing.
- [Inside the PEI Operating Partners Forum: How AI Is Changing the Rules of Value Creation](https://www.revenueanalytics.com/blog/industrials/pei-event-recap/): At Private Equity International’s 2025 Operating Partners Forum in New York, leaders from across the private equity industry gathered to tackle one of today’s most urgent questions: Where can AI actually deliver real commercial impact?
- [5 Best Practices for Implementing AI-Powered Pricing](https://www.revenueanalytics.com/blog/industrials/5-best-practices-for-implementing-ai-powered-pricing/): AI pricing isn’t plug-and-play. Success requires the right foundation, clear processes, and a culture of adoption. When done well, it drives real impact — from higher margins and stronger sales compliance to faster decisions in a volatile market. Here are five best practices to help businesses unlock maximum value from AI-powered pricing.
- [Empty Rooms Cost You Revenue. Empty Promises Cost You Trust. Smarter Pricing Solves Both.](https://www.revenueanalytics.com/blog/hospitality/empty-rooms-cost-you-revenue/): Revenue Analytics empowers hotels with the tools to turn empty rooms and empty promises into smarter pricing strategies that deliver real results.
- [Pricing is the unlock to AI sales transformation](https://www.revenueanalytics.com/blog/industrials/pricing-is-the-unlock-to-ai-sales-transformation/): Recent analyses from McKinsey and Bain both underscore a striking reality: despite AI’s rapid advances across industries, sales remains the last frontier to undergo meaningful transformation. Entrenched processes, messy data, and cultural inertia have slowed adoption, leaving a wide gap between potential and realized impact. To close this gap, organizations need an entry point that is both compelling enough to spark action and foundational enough to sustain long-term change. That entry point is pricing.
- [5 Proven Pricing Strategies to Boost Margins and Growth](https://www.revenueanalytics.com/blog/industrials/pricing-strategies-for-growth/): Pricing can deliver profit improvement more than 50% greater than other margin levers, yet it remains underused across manufacturing, distribution, and technology companies.
- [Why Traditional Pricing Is Failing — and How AI Changes the Game](https://www.revenueanalytics.com/blog/industrials/why-traditional-pricing-is-failing/): Static pricing models are costing businesses millions in missed opportunities. Here’s why the smartest organizations are rethinking pricing as a continuous, AI-powered process.
- [Budget Season Reality Check: Outdated Ad Tech Is Costing You Revenue](https://www.revenueanalytics.com/blog/media/budget-season-reality-check/): As TV and radio groups dive into budget season, our message is simple: If you’re using outdated ad tech to sell modern media in 2025, you’ll fall behind.
- [The Private Equity Podcast Featuring Jared Wiesel: The Pricing Advantage — Easy EBITDA Wins](https://www.revenueanalytics.com/blog/industrials/the-private-equity-podcast/): Jared Wiesel, SVP of Manufacturing & Distribution at Revenue Analytics, sat down with The Raw Selection’s Private Equity Podcast to discuss why pricing is the most overlooked – but most powerful – lever in value creation for PE-backed manufacturing and distribution firms.
- [5 Practical Ways AI is Delivering Value in Pricing for Industrial Companies](https://www.revenueanalytics.com/blog/industrials/5-practical-ways-ai-is-delivering-value/): AI is everywhere in the headlines, but many midmarket industrial companies—especially those backed by Private Equity—are still asking: Where does this actually move the needle for us? While hype often overshadows real-world impact, we’re seeing meaningful results when AI is applied to specific, practical problems in pricing.
- [What’s New at Revenue Analytics: Game-Changing AI for Media and Hospitality Revenue Teams](https://www.revenueanalytics.com/blog/hospitality/new-ai-features-for-media-and-hospitality/): At Revenue Analytics, we believe that the future of revenue management isn’t just about automation or AI — it’s about empowering the people closest to revenue with intelligence they can actually use. That future is here, and it’s being built every day across our platforms, our products, and the innovations we’re proud to bring to market.
- [Welcoming Climber to the Revenue Analytics Family](https://www.revenueanalytics.com/blog/hospitality/revenue-analytics-acquires-climber-ceo-message/): Learn how Revenue Analytics' acquisition of Climber enhances global RMS capabilities and brings AI-powered pricing to more hotels across Europe and LATAM.
- [5 Proven Pricing Strategies Leading PE Firms Are Using to Maximize Value](https://www.revenueanalytics.com/blog/industrials/5-proven-pricing-strategies-leading-pe-firms-are-using/): Discover how top private equity firms are using strategic pricing to unlock margin, accelerate growth, and drive portfolio-wide value
- [Pricing Power in Uncertain Times: How Leading Companies Are Turning Strategy into Advantage](https://www.revenueanalytics.com/blog/industrials/pricing-strategy-in-uncertain-times/): Discover how leading companies are using dynamic, data-driven pricing strategies to protect profits and gain a competitive edge in uncertain economic times.
- [Tariffs Are the Wake-Up Call: Is Your Business Equipped with Real-Time Pricing?](https://www.revenueanalytics.com/blog/industrials/real-time-pricing-strategy-for-tariffs/): Tariffs are driving up costs, and margins are at risk. Discover why a real-time pricing strategy for tariffs is the smartest way to stay profitable.
- [Why Optimized Inventory Controls Outperform Open Pricing](https://www.revenueanalytics.com/blog/hospitality/optimized-inventory-controls-outperform-open-pricing/): Learn how an Optimized Inventory Controls strategy drives more revenue, higher profitability, and a superior guest experience compared to Open Pricing.
- [How Smarter Pricing Helps Industrials Navigate Tariff Pressures](https://www.revenueanalytics.com/blog/industrials/how-industrials-navigate-tariff-pressures/): Discover how industrials navigate tariff pressures with smarter, data-driven pricing to protect margins and maintain profitability.
- [The Rise of Price Optimization and the Unintended Consequences of Open Pricing](https://www.revenueanalytics.com/blog/hospitality/price-optimization-versus-open-pricing/): In part two of the series, author Dax Cross discusses the rise of Price Optimization and the risks associated with Open Pricing.
- [Unlocking Pricing Power: Midmarket Industrial Companies Are Uniquely Positioned for Pricing Impact](https://www.revenueanalytics.com/blog/industrials/midmarket-industrial-pricing-strategy/): Midmarket industrial pricing strategy drives profits. Learn how agility, data, and smart pricing decisions create lasting value.
- [Revenue Management: Lessons from the Past, Strategies for the Future](https://www.revenueanalytics.com/blog/hospitality/revenue-management-strategies-for-the-future/): Dax Cross (Founder, Revenue Analytics) reflects on the origins of Revenue Management and the risks associated with the rise of Open Pricing.
- [Commercial Strategy: Growth, Growing Pains, and Goals](https://www.revenueanalytics.com/blog/hospitality/commercial-strategy-growth-goals/): Tess McGoldrick defines commercial strategy and offers actionable insights for leaders encountering challenges on the path to achieving it.
- [Pricing Should Be the Cornerstone of Your Commercial Excellence Initiative](https://www.revenueanalytics.com/blog/industrials/pricing-commercial-excellence-strategy/): Learn how integrating pricing into your commercial excellence strategy drives profitability, sales efficiency, and competitive advantage.
- [2025 Planning: The Year to Prioritize Pricing and Profitability in PE Portfolios](https://www.revenueanalytics.com/blog/industrials/2025-planning-prioritize-pricing/): Strategic pricing is critical for 2025. Learn how PE firms can boost Portco profitability and prepare for stronger exits.
- [Buy-and-Build Value Creation Killer: Cost+ Pricing](https://www.revenueanalytics.com/blog/industrials/buy-and-build-value-creation-killer/): Buy-and-build is a tried-and-true value creation strategy. No doubt it’ll boost revenue while enabling strategic expansion into new markets and categories. While the strategy grows the platform’s top line, the bottom line will suffer if the company uses a Cost+ pricing strategy. As the platform grows, it will become more efficient and command better costs from its suppliers, thereby reducing its own input costs.
- [Improving Price Realization – A Silver Bullet for Private Equity’s New Math](https://www.revenueanalytics.com/blog/industrials/price-realization-pe-new-math/): Is a 1.2% price improvement really equivalent to a 13% change in multiples? Yes. It may be hard to believe, but it’s true. Let’s walk through an anonymized real company example to see the power of pricing in action.
- [Why Pricing is a Value-Creation Playbook Essential](https://www.revenueanalytics.com/blog/industrials/why-pricing-value-creation-essential/): Discover why pricing is a value-creation playbook essential and how it improves profit and commercial maturity for industrials Portcos.
- [10 Ways Pricing Can Be Your Portco’s Next Growth Catalyst](https://www.revenueanalytics.com/blog/industrials/next-growth-catalyst/): Pricing can be a key driver of a company's growth, impacting all aspects of go-to-market strategies by maximizing revenue, improving profit margins, and providing strategic flexibility. Effective pricing also supports long-term growth, improves sales efficiency and customer perception, and helps manage demand.
- [Talent Retention: Is it a problem we brought on ourselves?](https://www.revenueanalytics.com/blog/hospitality/talent-retention-roundtable/): Talent retention becomes a challenge when we elevate expectations, but don't enhance day-to-day life. How do we keep good talent without experiencing burn out?
- [Making Commercial Strategy a Reality at Your Organization](https://www.revenueanalytics.com/blog/hospitality/hoteliers-path-to-commercial-strategy/): Achieving true, scalable commercial strategy at your hospitality organization is possible, but it depends on having this key ingredient.

## Pages
- [RateOptics](https://www.revenueanalytics.com/media/rateoptics/): Stop losing deals to outdated pricing. Get the automated pricing platform that media companies and growth-focused teams use to close faster and protect margins in real time.
- [Integrations](https://www.revenueanalytics.com/media/integrations/)
- [Book a Demo](https://www.revenueanalytics.com/media/book-demo/): The Revenue Analytics difference:
- [Careers](https://www.revenueanalytics.com/media/careers/): We show up ready to solve - curious, focused, and built to deliver what matters most to our customers. Complex challenge? Bring it on. Because we believe in what we're building and in each other. And together, we turn tough problems into meaningful wins.
- [Contact Us](https://www.revenueanalytics.com/media/contact/): Want to know how we can help your company with your Pricing and Revenue Management challenges? Fill out the form below to get started.
- [News](https://www.revenueanalytics.com/media/news/)
- [About Us](https://www.revenueanalytics.com/media/about/): Gabrielle Shklovsky is a senior product and commercial leader with expertise in hospitality revenue management. As SVP, Travel & Hospitality at Revenue Analytics, she leads the team responsible for delivering innovative solutions to some of the industry's most complex revenue challenges.
- [White Papers](https://www.revenueanalytics.com/media/white-papers/)
- [Videos](https://www.revenueanalytics.com/media/videos/)
- [Blog](https://www.revenueanalytics.com/media/blog/)
- [All Resources](https://www.revenueanalytics.com/media/resources/): Curated to help your team navigate complexity and drive better business decisions.
- [Case Studies](https://www.revenueanalytics.com/media/case-studies/)
- [Media](https://www.revenueanalytics.com/media/): media
- [Commercial Margin Intelligence](https://www.revenueanalytics.com/industrials/cmi/): Learn how Commercial Margin Intelligence helps industrial companies actively manage margin instead of reacting to it.
- [Integrations](https://www.revenueanalytics.com/industrials/integrations/)
- [Book a Demo](https://www.revenueanalytics.com/industrials/book-demo/): The Revenue Analytics difference:
- [Careers](https://www.revenueanalytics.com/industrials/careers/): We show up ready to solve - curious, focused, and built to deliver what matters most to our customers. Complex challenge? Bring it on. Because we believe in what we're building and in each other. And together, we turn tough problems into meaningful wins.
- [Contact Us](https://www.revenueanalytics.com/industrials/contact/): Want to know how we can help your company with your Pricing and Revenue Management challenges? Fill out the form below to get started.
- [News](https://www.revenueanalytics.com/industrials/news/)
- [About Us](https://www.revenueanalytics.com/industrials/about/): Gabrielle Shklovsky is a senior product and commercial leader with expertise in hospitality revenue management. As SVP, Travel & Hospitality at Revenue Analytics, she leads the team responsible for delivering innovative solutions to some of the industry's most complex revenue challenges.
- [White Papers](https://www.revenueanalytics.com/industrials/white-papers/)
- [Videos](https://www.revenueanalytics.com/industrials/videos/)
- [Blog](https://www.revenueanalytics.com/industrials/blog/)
- [All Resources](https://www.revenueanalytics.com/industrials/resources/): Curated to help your team navigate complexity and drive better business decisions.
- [Case Studies](https://www.revenueanalytics.com/industrials/case-studies/)
- [Industrials](https://www.revenueanalytics.com/industrials/): Commercial Margin Intelligence for industrial companies
- [Commercial Margin Intelligence](https://www.revenueanalytics.com/product/cmi/): Learn how Commercial Margin Intelligence helps industrial companies actively manage margin instead of reacting to it.
- [Sitemap](https://www.revenueanalytics.com/sitemap/): Sitemap PostsNew Math, Old Muscle: The Midmarket Edge 5 Best Practices for Implementing AI-Powered PricingWhy Traditional Pricing Is Failing — and How AI Changes the GameWhy CFOs Need a Unified Revenue View to Stop Margin ErosionHow AI Is Transforming Revenue Management | Revenue AnalyticsWhy AI Alone Doesn't Move EBITThe Best AI Strategy Starts with a Business Strategy The Math Changed. The Process Didn’t.Remember These 4 Takeaways from HSMAI ROC5 Trends From ITB Berlin 2021 Hoteliers Need to Know to Prepare for the End of the PandemicA Secret Weapon to Counter Rising Labor CostsRevenue Recovery Trends: Insights and Action Items From New Revenue Teams and SystemsN2Pricing™ RMS: Boost Revenue With Supercharged Analytics and Time-Saving SimplicityMyth-Busting Hospitality Narratives: 6 Critical Recovery Questions AnsweredLabor Shortages, Forecasting, and Cleanliness? Hotel Data Conference Answers Burning Questions About What Comes NextDynamic Pricing Defined – Don't Be Fooled by ImpostersMargin Analysis vs. Margin Intelligence: What’s the Difference?The Most Expensive Data Problem Isn't Technical4 Ways Industrial Companies Lose Margin Without Knowing ItWhat Is Margin Intelligence?The Wake-Up Call: Pricing Doesn’t Fail Strategically—It Fails in ExecutionWhy Pricing Risk Is Highest in Year OneHow Lessons from the Flight Simulator Can Help Executives Respond in a CrisisSales Buy-In: Strategic Pricing for Improved ProfitabilityWhy Your RMS Doesn’t Need What-If ScenariosLife Lessons from HDC 2023: Event RecapTop Floor Podcast Featuring Dax Cross: The Man Behind the CurtainHow to Drive 300 Basis Points in MarginThe Problem with Political Ad Spend (That No One is Talking About)FAQs from the Media Trends WebinarThe Private Equity Podcast Featuring Jared Wiesel: The Pricing Advantage — Easy EBITDA Wins3 Steps Hotel Leaders Can Take to Modernize PricingWhat’s New at Revenue Analytics: Game-Changing AI for Media and Hospitality Revenue TeamsWhy Optimized Inventory Controls Outperform Open Pricing5 RMS Implementation Myths – Busted!Inside the PEI Operating Partners Forum: How AI Is Changing the Rules of Value Creation2021 World Passenger Fest Key TakeawaysWhat We Learned at World Rail Festival 2019, and What it Means for YouLondon North Eastern Railway (LNER) Announces Implementation of FareVantage™ RMSRARS2 is Coming: How to Integrate Successfully and Leverage the New CapabilitiesAnnouncing Next-Gen Revenue Management for Passenger Rail: FareVantage™The RARS2 Playbook (for TOCs who want to win)What PE’s Return to Fundamentals Means for PricingThen vs. Now: How Two Decades of Change Have Redefined Hotel Pricing and Price SensitivityPricing Discipline: The Fastest Value Creation Lever in Private EquityWhy Pricing Strategy Must Evolve Alongside Your M&A StrategyWhy Revenue Gaps Are Widening — and Why CFOs Can’t Fix Them AloneThe Case for Dual IntegrationsHSMAI ROC 2023: Data, Discussions, and DebatesRevenue Analytics Announces Significant Growth of RateOptics™, Adding More Than 1K StationsUnlocking Value in a Low Multiple Environment2024 Mid-Year Report: Pricing Trends in the Industrials SectorPolitical Is Coming. And it will crush the underprepared.Revenue Analytics™ announces strategic relationship with IHG Hotels & Resorts as it selects N2Pricing™How Passenger Rail Revenue Managers Can Be Ready for the Coming “New” NormalThree Step COVID Recovery Plan - Passenger Rail Revenue Management Readiness  (Phase 1)Three Step COVID Recovery Plan - Passenger Rail Revenue Management Readiness  (Phase 2)Three Step COVID Recovery Plan - Passenger Rail Revenue Management Readiness  (Phase 3)Revenue Analytics Featured in IHG’s OWNER Magazine2026 Predictions for Value Creation: The Year Commercial Levers Take the LeadHow Rail Operators are Responding to COVID-19, and Their Plans for the RecoveryTess McGoldrick, Revenue Analytics VP, Named a 2023 HSMAI Top 25 Extraordinary MindAnnouncing an Alliance Partnership with Preferred Hotels & ResortsTop 5 Mic-Drop Moments from the Transition to Modern Technology WebinarHow Hotel Revenue Managers Can Win Back Customers by “Thinking Different”Revenue Analytics Announces Partnership with Pacifica HotelsBoost Profit with Tailored Solutions for Every Hotel TypeWelcoming Climber to the Revenue Analytics FamilyRevenue Analytics Announces Partnership with Cove CommunitiesQuotes and Consensus – TV of Tomorrow (TVOT) 2021Making Commercial Strategy a Reality at Your OrganizationN2Pricing RMS + SPI Software: Partnering to Empower Timeshare CompaniesAbove-Property Revenue Management Requires a New Breed of RMSTransform Your Organization & Ease Labor ConcernsIHG & Revenue Analytics: Working Together to Reimagine Revenue ManagementCommercial Strategy: Growth, Growing Pains, and GoalsThe Transformative Power of Automation for Revenue Management TeamsPricing is the unlock to AI sales transformationNot Just a Price Increase: The Role of PE in Portco PricingTariffs Are the Wake-Up Call: Is Your Business Equipped with Real-Time Pricing?The Rise of Price Optimization and the Unintended Consequences of Open PricingSurprising Trends from Our Hospitality Revenue Management Report, Part 1 of 3How Smarter Pricing Helps Industrials Navigate Tariff PressuresImproving Price Realization – A Silver Bullet for Private Equity’s New MathRevenue Analytics and NLogic Unify the Media Ad Tech LandscapePricing Power in Uncertain Times: How Leading Companies Are Turning Strategy into AdvantageForecast 2026: Tailwinds, Consolidation & Reclaiming the Magic of MediaEmpty Rooms Cost You Revenue. Empty Promises Cost You Trust. Smarter Pricing Solves Both.Buy-and-Build Value Creation Killer: Cost+ PricingUnderstaffed? This tool for media is just what the doctor ordered.Where’s my price decrease!?Offsetting Shrinking Multiples by Shifting Pricing StrategyTop 3 Pricing Trends for 2024 (and what to do about it)All-in on Add-ons: Is Your Pricing Ready?Does Your Portco Have a Pricing Problem?Quiz: What Kind of Revenue Manager Are You?A Better Approach to Pricing Configured Products10 Ways Pricing Can Be Your Portco’s Next Growth CatalystThe 6 Demand Forecasting Questions You Should Be Asking NowTV & Radio Broadcasters Are Now at a CrossroadsWhy CTOs & CIOs Are Revamping Ad Sales Now4 Sales and Pricing Strategies to Drive Media Revenue Right Now5 Proven Pricing Strategies to Boost Margins and GrowthThe Sales Rep Discount Trap: How Manufacturers Can Protect Margins with AITimeshare Revenue Revolution: A Fresh Approach to ForecastingCheck (your pricing), Please!Hotel Data Conference ’22: Burning Questions AnsweredHow to Simplify Pricing for Custom Packaging ProductsFrom Estimates to Efficiency: Streamlining Sales Cycles and Customer ExperienceA Day in the Life with N2Pricing™ RMS: Prioritize Revenue Opportunities with EasePricing Surges to the Top priority for CFOs Do You Have a Pricing Problem?A Root Cause of Risk: Siloed Systems and DataRevenue Management in a Crisis: Avoid These Bad Practices or Pay the Price Later5 Reasons to Invest in Data & Analytics in 2024For Broadcasters: Does Scale Always Equal SuccessKey Learnings from Our Hospitality Revenue Management Report, Part 3 of 3Budget Season Reality Check: Outdated Ad Tech Is Costing You RevenueRevenue Managers: Now is the Time to Rise Up and Conquer the Challenges AheadThe Next Big Revenue Management Innovation4 Hot Topics in Programmatic and Why They Matter to BroadcastersThe Value Creation Imperative: Shifting Market DynamicsNow what? Helpful links from our team to yoursThe Hidden Impacts of Investing in the Right TechTough love this budget seasonExecs, place your bets!Digital Marketing and the Future of Media Sales: Key Questions from Borrell 20204 Keys to Weathering the Storm of Forecasting Errors After a Natural DisasterTimeshare Inventory Forecast from N2Pricing™ RMS5 Reasons Pricing Should be a 2024 PriorityPockets of DeflationUnexpected Findings from Our Hospitality Revenue Management Report, Part 2 of 32025 Planning: The Year to Prioritize Pricing and Profitability in PE PortfoliosHow Technology Frees Revenue Managers to Deliver on StrategyRevenue Analytics and LNER Named Winners of the Technical Innovation of the Year AwardHBR: Where Digital Transformations Go Wrong (response)HBR: How to Hire a Data Scientist (and my take)17 Top Takeaways from the Media Trends WebinarRevenue Management in a Crisis—Rise of the HumansThe Profit Lever Every CFO Should Be UsingAd Spend Intelligence Integration Streamlines Sales Process for AEs and Captures Greater ShareHow Pricing Improvements Drive Portco Exit SuccessWhy NOW is the Right Time to Start Looking at RMSsTalent, Turnover, and TechnologyThe Future of TV Advertising in Canada Conference 2021 RecapHBR: How B2B Firms Can Price with Confidence as Inflation Rises (a response)Hoteliers: Transform Your Tech in 2024Pricing Dinosaurs Face Extinction after the Pandemic AsteroidLearn How Broadcasters Are Doing More with Less on Matrix Means MediaROC ’22: Highlights for Revenue LeadersHunter Conference ‘22: Takeaways for Revenue LeadersWhy Economic Uncertainty is the Right Time to Modernize Your RMSMarket Dynamics: Varied Demand PatternsWhy Rail Companies Need a Next-Gen RMS: Dax Cross Q&A in Rail Professional MagazineCosts, Customer Expectations, and Commodity VolatilityHow Scenario Planning Can Help Revenue Managers Prepare for the Post-COVID RecoveryPricing Should Be the Cornerstone of Your Commercial Excellence InitiativeHow to Stop Losing Money on 25% of Your ProductsNavigating Labor Challenges: A Guide for Revenue LeadersWho is responsible for fixing pricing?Pricing, Product Cycles, and Sustainability3 Big Takeaways from the 2019 Radio ShowPolitical Ad Spend: Riding the Wave in 2020 and the Years to ComeThe Importance (and Challenge) of Budget Season for Revenue Teams4 Winning Strategies for Any Year, Even 2020ROC 2019 Recap: Machine Learning has (Finally) ArrivedStreamlining Political Pricing for Sales ManagersSick of Your Ad Inventory Being Undervalued? Here are 3 Solutions.Unlocking Pricing Power: Midmarket Industrial Companies Are Uniquely Positioned for Pricing ImpactWideOrbit and Revenue Analytics Partner to Create a Media Analytics Powerhouse5 Proven Pricing Strategies Leading PE Firms Are Using to Maximize Value5 Practical Ways AI is Delivering Value in Pricing for Industrial CompaniesThe Profit Lever Every CFO Should Be Using in 2022How Manufacturers Can Avoid Three Common Pricing PitfallsThe Hidden Dangers of Cost+ Pricing5 Ways to Ensure Pricing Adoption for Value CreationGenAI for Pricing? The Future vs. The Now, and Where to StartWhy Pricing is a Value-Creation Playbook EssentialRevenue Management: Lessons from the Past, Strategies for the FuturePricing…a Data ScientistThe 2020 Radio Show: Top 4 TakeawaysWho Said That? Buzzworthy Quotes from Media LeadersPrice Ladders: How Much Revenue Are They Losing You?Revenue Managers Are HeroesRevenue Analytics™ Announces Partnership with Topline® Expert Revenue ManagementUnlock Revenue Management Efficiency with N2Pricing RMSN2Pricing™ RMS: Beyond the Day-to-DayN2Pricing™ RMS: Behind the “Why”Talent Retention: Is it a problem we brought on ourselves?PagesIndustrialsCareersAbout UsCommercial Margin IntelligenceBook a DemoIntegrationsContact UsNewsWhite PapersVideosBlogAll ResourcesCase StudiesMediaRateOpticsBook a DemoIntegrationsNewsContact UsCareersAbout UsBlogAll ResourcesVideosWhite PapersCase StudiesCareersAbout UsHomepageProductCommercial Margin IntelligenceRateOpticsClimbers RMSFareVantageN2PricingWhite Paper: The CFO's Guide To Closing Revenue GapsBook a DemoSitemapPartnerApplyBlogWhite Paper: Achieving Commercial Excellence with AIContact UsIndustriesMediaPassenger RailPrivate EquityPrivate Equity ResultsManufacturing & DistributionManufacturing & Distribution ResultsHospitalityHospitality ResultsStop Revenue Leaks Before They Hit the P&LWhite paper: AI-Powered Pricing Optimization: Driving Smarter, Faster, and More Profitable DecisionsPrivacy PolicyAll ResourcesCase StudiesSales Managers Get Their Valuable Time Back at Top Radio BroadcasterHotelier Gets the Pricing Power it Needs to Beat the CompetitionRail Operator Exceeds Revenue Goals and Lofty Customer ExpectationsVideo Case Study: Adopting a Data-Driven Approach to PricingFlooring Manufacturer uses Revenue Analytics to boost bottom lineLocal Broadcaster Elevates Ad Sales with AIUS Hotel Chain’s Successful Switch to N2Pricing RMS: 5 Month Implementation & On-Time DeliveryIndustrial Supplies Companies Leaves Cost-Plus Pricing BehindPackaging Giant uses Price + to Slash Deal Cycle Time by 69%, adds 4% Margin upliftRail Operator Improves Forecast Accuracy, Supercharges Ridership and RevenueBuilding Products Video Case StudyDigital Sales Transformation with CRM + PricingMediaRevenue Analytics Launches Commercial Margin Intelligence, the First Commercial Margin Operating System for Industrial CompaniesClimber RMS by Revenue Analytics Brings Automated 24/7 Revenue Management to North America's Independent Hotels and Regional Chains Revenue Analytics Introduces a New, Scalable Climber RMS Experience for Hotels at Every Stage Revenue Analytics and Cloudbeds Expand Strategic Partnership to Deliver AI-Powered Revenue Management to Independent HotelsLearn why our customers love N2Pricing™ RMSRevenue Analytics Integrates Advanced AI into Climber RMS, Bringing New Capabilities to Independent and Regional Hotels   Announcing Next-Gen Revenue Management for Passenger Rail: FareVantage™Revenue Analytics and Jonas Chorum Announce Seamless Two-Way Integration to Deliver Smarter, Automated Revenue Management for HotelsAnnouncing an Alliance Partnership with Preferred Hotels & ResortsRevenue Analytics Extends AI-Powered Group Management to Climber RMS, Bringing Smarter Group Decisions to More HotelsRevenue Analytics and Cloudbeds Announce Strategic Partnership to Deliver Seamless, AI-Powered Revenue Management to Hotels WorldwideRevenue Analytics Launches AI-Powered Commercial Suite to Amplify N2Pricing RMS OfferingRevenue Analytics Launches Aida, the AI Deal Advisor Revolutionizing Media Ad SalesRevenue Analytics and LNER Named Winners of the Technical Innovation of the Year AwardRevenue Analytics Announces Partnership with Pacifica HotelsRevenue Analytics Acquires Climber to Expand Global Hospitality Footprint and Strengthen European & Latin American PresenceRevenue Analytics’ N2Pricing™ RMS Expands to Europe, Opens Barcelona OfficeRevenue Analytics Announces Partnership with Topline® Expert Revenue ManagementRevenue Analytics™ announces strategic relationship with IHG Hotels & Resorts as it selects N2Pricing™Revenue Analytics & Valencia Hotel Group: A New PartnershipRevenue Analytics Appoints Bill Brewster as CEORevenue Analytics’ Aida is Named AI Innovation of the Year at Prestigious 2025 Netty AwardsRevenue Analytics Launches AI-Powered Commercial Suite to Amplify N2Pricing RMS OfferingRevenue Analytics CEO Named one of HSMAI’s Top 25 Extraordinary MindsRevenue Analytics Launches N2Pricing™, First-Ever Revenue Management System Designed for Lean Hospitality TeamsRevenue Analytics Announces Seven Feature Improvements to N2Pricing™ RMSAnnouncing the Next Generation of Ad Pricing: RateOptics™Revenue Analytics Announces Significant Growth of RateOptics™, Adding More Than 1K StationsRevenue Analytics™ Announces Partnership with Topline® Expert Revenue ManagementRevenue Analytics Announces Partnership with Pacifica HotelsRevenue Analytics Announces Partnership with Cove CommunitiesVideos5 Reasons Pricing Should Be a Priority: Commercial MaturityWatch On Demand: Revenue Management Technology – One Size Does NOT Fit All WebinarPrivate Equity 360: Driving Value with Scientific Pricing Strategies5 Reasons Pricing Should Be a Priority: Sales EfficiencyThe 5 Media Nightmares Before ChristmasWatch "Stop Gut Pricing" Video from Revenue Analytics ExpertsTess Talks – Time Poverty in Revenue Management5 Reasons Pricing Should Be a Priority: Profit ImprovementAudacy’s Success with RateOpticsFlooring Manufacturer uses Revenue Analytics to boost bottom lineBuilding Products Video Case StudyVideo Case Study: Adopting a Data-Driven Approach to PricingAtlanta Connect Event Recap w/ Lighthouse: Data, BI, and Total Revenue ManagementEvent Recap: Hotel Data Conference 2024Why We Created RateOptics™AI Report Generator: Faster Business Intelligence for Pricing and Revenue LeadersTess Talks: Improving Employee Speed to ValueTess Talks: Pulling the “so what” out of your dataIntroducing: Tess Talks!Tess Talks: A Playbook for Successful Strategy TeamsTop 5 Key Priorities for Hoteliers in 2024 RateOptics Rolls Out a New Political SuiteThe Silent Killer of Deals…and ProfitThe Doom Loop: A Cycle of Losing Time, Money, and TalentFrom the Airlines to Hospitality: The Evolution of Revenue Management INDIE Congress ‘23 Recap VideoYour Pricing is a Mess! How’d That Happen?Video recap of the 2022 Matrix Media Ad Sales Summit5 Reasons Pricing Should Be a Priority: Handling Volatility2024 Packaging Trends: Sustainability & Innovation2024 Packaging Trends: Mergers & Acquisitions2024 Packaging Trends: Commodity VolatilityTop 5 Takeaways from the 2023 Americas Lodging Investment SummitTess Talks: How to Win the Inventory Optimization Tetris GameOn-Demand Webinar: Hospitality Talent, Retention, & TechnologyN2Pricing: The Only RMS Designed for Above-Property Revenue Management Teams Transition From Legacy to Modern Technology: LinkedIn Live The Key to Developing a Commercial Strategy5 Reasons Pricing Should Be a Priority: Customer ExperienceIdentifying and Eliminating Over-DiscountingDismantling Mid-Market Pricing MythsPrice Exceptions are the Enemy of Customer ExperienceTop 5 Mic-Drop Moments from the Transition to Modern Technology WebinarTop Takeaways from Borrell Miami Local Advertising ConferenceFact or fiction? Debunking common RMS mythsHITEC & ROC 2023: Video RecapCelebrating Worldwide Revenue Science Day!On-Demand Webinar: Reflecting on 25+ Years of Robert Cross’s Groundbreaking BookTess Talks: Tackling Timeshare’s Variable Capacity Problem Rethinking Revenue Management with Dax Cross, Revenue Analytics CEO Exclusive Interview: Diego De Ponga on The Art of RevenueWhite PapersFrom Signal to PriceRethinking the RMS for the Travel Recovery and BeyondIs Open Pricing costing you revenue? What’s wrong with hospitality technology – and how to fix itRevenue Management Trends in HospitalityDynamic Pricing & Revenue Management Trends in MediaAI-Powered Pricing Optimization: Driving Smarter, Faster, and More Profitable DecisionsThe 2025 Smart Decision Guide to Hospitality Revenue ManagementA CFO's Guide to Closing Revenue GapsThe Next Generation of Hotel PricingCategoriesHospitalityIndustrialsMediaPassenger RailAuthorsAndrew PeddieSarah PorterJoao GameiroAlex HarringtonDan IliescuMark SjursethDax CrossEmilee BondJared WieselRevenue Analytics TeamRobert CrossSteph Garfrerick
- [White Paper: Achieving Commercial Excellence with AI](https://www.revenueanalytics.com/achieving-commercial-excellence-with-ai-copy/): Commercial excellence isn't just a pricing strategy; it's a unified, high-performance system that brings pricing, sales, and marketing together to drive smarter decisions, faster execution, and stronger growth. Instead of optimizing these functions in isolation, commercial excellence connects them into a single, integrated approach.
- [White Paper: The CFO’s Guide To Closing Revenue Gaps](https://www.revenueanalytics.com/the-cfos-guide-text/): Closing revenue gaps is not about micromanaging deals, but about empowering teams with shared data, clear guidance, and aligned incentives.3 When pricing, sales, and finance operate from the same source of truth, finance's role transforms. CFOs shift from gatekeepers to strategic partners, moving beyond firefighting to anticipate margin risks and guide growth decisions.
- [Climbers RMS](https://www.revenueanalytics.com/product/climbers-rms/): Climber is a fast, intuitive platform for boutiques, resorts and regional chains to manage revenue. Get clear insight into performance, make smarter pricing decisions, and grow profit through precision and efficiency.
- [Stop Revenue Leaks Before They Hit the P&L](https://www.revenueanalytics.com/stop-revenue-leaks-before-they-hit-the-p-and-l/): WHITE PAPER
- [Private Equity Results](https://www.revenueanalytics.com/industries/private-equity/results/): Explore real success stories showing how data-driven strategy turns complex pricing challenges into measurable growth.
- [Manufacturing & Distribution Results](https://www.revenueanalytics.com/industries/manufacturing-distribution/results/): Explore real success stories showing how data-driven strategy turns complex pricing challenges into measurable growth.
- [Hospitality Results](https://www.revenueanalytics.com/industries/hospitality/results/): Explore real success stories showing how data-driven strategy turns complex pricing challenges into measurable growth.
- [White paper: AI-Powered Pricing Optimization: Driving Smarter, Faster, and More Profitable Decisions](https://www.revenueanalytics.com/ai-powered-pricing-optimization/): AI-powered pricing offers a fundamentally different approach from traditional methods. Rather than relying solely on static formulas and manual updates, AI leverages massive volumes of data to uncover patterns and inform pricing strategies with greater precision. This allows businesses to respond more effectively to demand signals, competitive shifts, and customer behavior. The goal isn't just margin protection; it's about enhancing revenue potential, maintaining competitiveness, and delivering value with greater confidence and agility.
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## 
- [Tess Talks: Time Poverty in RevenueManagement](https://www.revenueanalytics.com/?p=101): Tess McGoldrick, SVP of Travel and Hospitality, explains time poverty in revenue manage

## Videos
- [Private Equity 360: Driving Value with Scientific Pricing Strategies](https://www.revenueanalytics.com/videos/driving-value-with-scientific-pricing-strategies/): 0:09Hello everybody.0:09This is Bob Woosley, your host of Private Equity 360.0:13And we've got a really interesting episode today, something that I think it's going to be really interesting to anybody who's looking at working on value creation with their portfolio companies.0:23And I've got 2 great guests here that are going to go a little bit deeper than we normally do.0:28And we're going to be talking about how pricing strategies can directly impact value.0:34Something's I think it's been overlooked.0:37And so I'm going to bring in a, you know, a great two guest, Alexis Underwood from WynnChurch Capital.0:44And she's a, you know, in charge of portfolio value creation.0:49She's a managing director there.0:51And I'm going to also bring in Jared Wiesel, who is with he's an EVP at Revenue Analytics and they've worked together to tackle this issue that I think's gonna be interesting to everybody.1:02So with no further ado, let's bring them in.1:06Hey, Hello, Alexis and Jared, how are you?1:08Good.1:09How are you?1:10Fantastic.1:11Thanks, Bob.1:12Well, I've just been bragging on you guys, but I just want you to, if you don't mind, introduce yourself and your organization.1:18Alexis, let's just start with you and then we can go into our topic.1:22Great.1:23I'm Alexis Underwood and I lead commercial and go to market for Wynnchurch Capital.1:28What that practically means is that I partner with our portfolio companies and management teams to do a whole lot of sales and pricing initiatives.1:37We are doing pricing at almost every one of our portfolio companies now and Windchurch's portfolio is mostly industrial mid market companies.1:46Alexis, I, I know you're based in Rosemont, Illinois.1:49Is that correct?1:50That's correct.1:51Just a couple minutes from O'Hare Airport.1:53Very convenient.1:54Yeah, nice, very excellent.1:57Jared, can you introduce yourself?1:58Yeah, absolutely.1:58Thanks, Bob.1:59So I'm Jared.2:00I run the industrial practice at Revenue Analytics and we focus exclusively on helping manufacturers and distributors drive better profits through pricing and related commercial decisions.2:11So we combine some services, some technology, we'll get into it.2:14I'm sure it's in process to help continue to drive ongoing EBA.2:18Awesome.2:19OK, so we on private equity 360, we've had several podcasts on value creation and, and you know, ranging from AI to all kinds of different things.2:30But you caught my attention on pricing and you gave me some examples of how if you really bore in what it, what it can really mean for moving the needle.2:41Alexis, let me start with you.2:42I mean, what, what was the problem you guys were trying to attack by focusing this narrowly on pricing?2:49So a lot of the companies that that we take on their commercial engine is still pretty early.2:57They're still developing.2:58And so pricing isn't something that they've typically focused on as a discrete function.3:04It's maybe buried in a couple of different roles in a couple of different places and there's tends to be a lot of opportunity.3:12So we'll start during diligence and take a look at kind of scatter plots of the pricing.3:18And sometimes I joke it kind of looks like I've got a five year old son.3:21Sometimes it kind of looks like his finger painting.3:24It's all over the place.3:26And for me, when I see that, I actually really like it because that that's kind of screams opportunity.3:32And so we'll typically look at that and say, OK, this is something that, you know, we, we think through a variety of means, we could kind of push forward and professionalize and, you know, usually move the bottom up and tighten those bands a little bit and get the, the pricing to be a bit more logical and structured.3:51So if I could play that back to you, when you're looking at a target company, your intelligence, your, you're seeing that they may not completely optimize their pricing strategies, right.4:02And your analytics uncover some hidden gems there.4:06Is that am I hearing that correctly?4:08Yes, that's correct.4:09So I think during diligence, we largely look at the quantitative side where we have access to data that's in the data room, often transactional level data and we are we're looking for that opportunity.4:20You know, sometimes you see more value added products that don't have a higher margin or higher price.4:25And so we're looking for kind of tactical or strategic things.4:30And then typically the solve comes after you acquire the company and it may be a combination of, you know, strategy execution process, systems change management, kind of across the board.4:42That's all.4:42Yeah, that's great.4:43Well, Jared, I guess your company focuses on this exact problem, so maybe you could give me your perspective.4:51Yeah, I think it definitely mirror a lot of what Alexis has to say.4:54I think most of these companies, right, they sell great products and services.4:58They're great at customer relationships, They're pillars of their community and really good on the operation side.5:03And they kind of leave the commercial up to the sales rep.5:05And it's not really anybody's fault, but just inherently or naturally as you go to market, you end up with lots of negotiation, lots of what we kind of call profit leakage, right, as we're just wheeling and dealing.5:14And then that scattershot really just means for any given product, customers we often see can pay 100/200/300% difference in price.5:22And so that screams an opportunity not to stop all of that discounting, but be more structured about it, right?5:27In a way that's a win for the company and still for the customer.5:30So that's really where we focused on.5:32And as Alexis alluded, there's a lot of parts to that, right?5:34Sounds easy, sounds obvious, it is anything but keeps us, keeps us busy day and night for sure.5:40A lot of these, a lot of these companies too, you know, a lot of companies look at the PNL, which is kind of a top down summarized view and to really excel at pricing and something Jared and I have worked together on.5:52It's getting into that, that ultimate detailed level where you're looking at, you know, individual customer product transaction and saying, how do you maximize that?6:01So it's very much a de-averaged view that you're so in average, you may say, hey, this product, this customer looks great.6:09But then when you look at every combination, you're like, wow, 20% of this is underwater.6:14Is it best in situations where the companies have multiple products going to 1 customer?6:20Or can you find out of those hidden gems?6:23If they're only few products, you know, and you're looking at the levers that you can, you know, make, make the company better from the revenue standpoint.6:34Do you see what I'm saying?6:35Yeah, yeah, I, I joke like, I think there aren't many companies that don't have a pricing opportunity.6:41I, I have some background in large cap companies and you know, those companies will be 15 years into their pricing journey and still have an 80 person pricing team because they're trying to get every 10th out kind of as the market evolves.6:54But when you look at it there, there's typically opportunity to bring the bottom up or to kind of fine tune a section of your pricing.7:04And sometimes that can be like to what Jared said within a product where you're like, wow, 1 customer's paying $10 and another customer's paying $40.7:12That feels like a really big range.7:15Or sometimes it's between the relationship between products that just over time with tariffs and other things kind of got out of whack.7:23Interesting.7:24Jared, do you get involved on the diligence side or when, when do you enter the picture?7:29Yeah, so, so we get involved in the diligence side.7:31Our business is pretty split between we get involved in the diligence and then help build the capability and muscle throughout the hold.7:37Other times we get involved, our first step at getting involved is actually during the hold period, right.7:41Somebody might be more kind of reactive, right, Get out of a board meeting.7:45We got some margin pressure.7:47We need some pricing help.7:49So either of those paths are usually our stepping stone there.7:52And I think what we generally see ,right, is that there's a huge opportunity, as Alexis said it's everywhere.7:57I think there's always just that balance of making sure everybody's bought into it, that we can go action on it, that somebody's going to own it is really one of the big keys to our success.8:06So, OK, so Alexis, getting back to the diligence you do, I mean, so you know, we work for a large CPA firm and there's a lot of quality of earnings, you know, Q of E engagements that that we support.8:19But it sounds like you go an extra mile right when you're digging in.8:23I mean, what type of information you, you alluded to it earlier is, is it, do you append that to the Q of E process or is it a separate, you know, requests that you give to the target?8:34Like we need contracts, emails, that type of thing and run it through an AI engine.8:38Or maybe you can walk me through that because I'm not used to hearing that kind of detail being requested, you know, during diligence.8:45Yeah.8:45So, so my role was new with Wynnchurch when I joined a little over two years ago and they were already doing pretty robust Q of E, quality of earnings diligence.8:56And also kind of what I think most people think of your traditional commercial due diligence where you're saying Tam, Sam, Som, like how is the market growing?9:05And where I really saw the opportunity was to layer on like detailed functional diligence.9:11And so that usually comes in terms of pricing, our topic here going deep and also sales like, OK, great, you're in a growing market.9:18Does the sales team have capability to capture that growth or be above market rate for that growth?9:25But particularly on pricing, we do.9:27We request transaction level detail going back a couple of years and then we're able to, you know, we've worked with Jared and Revenue Analytics on a couple of projects where we're able to take that and do kind of a rudimentary segmentation where you group kind of like customers and products together and you look for that scatter plot to see kind of how much of that opportunity actually exists.9:50And so you're taking a mass amount of transaction level data.9:53You know, we'll sometimes buy distributors that have hundreds of thousands of products.9:58So it's a lot of data.9:59But then you're, you're going through and you're saying, OK, well, if we were able to move the bottom 20% of, you know, a fraction of those up 2%, how much would that be worth?10:10And then, oh, here's some other things that are really out of whack if we were able to adjust that a little bit.10:15And so we're able to really build it into our deal model underwrite.10:20We tend to be a somewhat conservative, but we're able to kind of have the data that says we think we could go clean this up and get to this value.10:29And that's often in addition to saying like if it's just overall market conditions that would let you raise a price, like, you know, we kind of say how would we clean up, clean our house and then what it what could we do to raise the overall water level?10:41Yeah, you're bringing, you know, I've looked at your background, Alexis, I know you're, you're formerly with the coke industries, right.10:49And I said that correctly.10:50And I think you did a stint with GP.10:52Is that right here, Georgia Pacific here in Atlanta.10:55So it sounds like you brought that that big firm like you were saying where you have teams of analysts that are really trying to get that little, you know that extra little bit out of their product lines.11:04You brought that methodology down to mid-market.11:07It might.11:08Is that fair to?11:09Yeah, I think that that's a good classification.11:13Yeah.11:13I think that, you know, sometimes with these bigger companies on a scale of 1 to 10, you're trying to push and get to like an 8/9/10.11:20You're really trying to go all the way and you're doing a lot of it in house really manually and in some cases and then getting the software and just pulling it kind of all in.11:31And I think that experience has helped with the discernment of like where the levers and drivers can be in mid market.11:38So a lot of the time at a mid-market company, we're certainly not going to be building like an 80 person pricing team.11:44You know, we're maybe going to have a person or, you know, a senior pricing person and an analyst.11:49And, and that's where making the smart decisions of like where, which levers you can pull and how quickly become important.11:56And partnering with folks like Revenue Analytics, who has a great kind of, you know, software enabling package with AI that the, the more lean pricing teams can work with to get, you know, really quality insights.12:11And so Jared, you, you tune your software to, to handle this, right?12:16I mean, could you speak a little bit about what you did to develop and meet this need that, that Alexis is speaking to?12:23Yeah, absolutely.12:24And there's actually parallels even to kind of Alexis's, you know, enterprise, you know, example as well, right.12:28So our company's DNA, we started enterprise as well.12:31We were building custom software kind of pre-cloud, pre-SAAS, right?12:35We were going in large organizations partnering to build custom software, right.12:39And that was to eke out that extra 10/20/30 basis points of margin, you know, as computing power came out, you know, became much more addressable as, you know, AI came into the mix.12:49We're able to more package and productize a lot of those analytics, right?12:53And bring them down market in a way that's trying to fit the right balance between, you know, adoption, right?13:00Because recognizing where these folks start with the ongoing value.13:04And so where we've landed is we deliver the segmented price guidance to organizations and partner with them to tune that to their business and then stand up a platform that continually surfaces things like the impact, the ongoing opportunities.13:19We're actually just about to release a new Rev of that that's going to be we think pretty game changing in terms of continually seeking out leak points.13:26But the idea is take all the complex technology and put it behind the scenes, right?13:30These organizations don't want to consume that and then use it to just tarp surface very targeted, very clear, very kind of pragmatic recommendations, right?13:39I think it's really where we focus.13:42I think the second piece is we deliver this as an ongoing service, right?13:45And so again, not, not so much a picture of my company, but just philosophically, right, having run pricing teams in enterprise, having done consulting and then now being one of the leaders here is pricing needs to be an ongoing muscle, right?13:56Pricing is only scary when it's that episodic one time event.13:59And so really where we focus is how do we start, where the customers, how do we bring them on this journey?14:04How do we partner just not just tech, but also strategy execution, change management.14:09So it sticks, right?14:10I mean, at the end of the day, you know, Wynnchurch wants that multiple on exit, right.14:14And that's, that's dependent on not just, hey, we did a price increase two years ago.14:17We got a, you know, a lift and then it drifted.14:19But like we've continued to demonstrate that we can drive margin.14:23Well, you know, go ahead, Alexis, I interrupted you, you keep going.14:27Jared raises some really interesting points.14:29And I think where it gets really powerful for me with pricing is, you know, I, I'll sometimes look at something I'm like, OK, there's data, there's analysis, there's insights and there's so what, now what?14:40And I think a lot of the time companies will get stuck in trying to get to the perfect analysis, especially in pricing where there's so much data. For me, I'll, I'd much rather have kind of directional analysis that gets to action quickly.14:53And so like a lot of the time we'll be trying to get to OK for a given product customer combination, what is a target, a stretch and a floor price and provide that to the sales team so they can start making better decisions.15:07For me, the goal is never perfection.15:09It's like, how do we take that big step forward?15:13And I think that, that has led to a lot of value creation.15:18And then the second, the second point that I'll kind of build on is I very much think that pricing needs to be a process.15:27Sometimes I equate it to yoga where it's like nobody ever goes like I won yoga.15:32Yes, it's more about like you're continually improving and refining.15:37And to me that's, that's pricing.15:39The market continues to change.15:41And so you need to continue refining your pricing and you probably won't ever get that, that high 5 moment where you're like, yes, I won pricing, but you're continuing that process to get better and better.15:54You know, it's really interesting to me because you know, with, you know, great private equity firms like you that we know and we work with, it seems like when they're buying a, you know, when they get it into a platform portfolio company, it's always to me, I see it organic growth and inorganic growth, right?16:10And so inorganic, so obviously acquisitions, but the organic growth, I mean, a lot of private equity firms are focused on that, but I, I just haven't heard that many that have gone to this level of science behind it.16:25I think that's a real advantage and something our listeners and you know, can learn from for sure.16:30And I guess when they're doing add-ons that that opens up a whole another, you know, opportunity for you to look at that pricing and product mix as well.16:38Correct.16:39And so it's interesting the, the other comment of it's going to make in listening to talk is that a lot of the diligence that we see is more about risk mitigation.16:49I mean, you look at the quality of earnings and that's like, OK, is there, if we captured all the risk here, you, you guys are opportunity jockeys, right?16:57Y'all are going after the unfound opportunity you get that people are not seeing because of your approach.17:04Is that fair?17:06Yeah, I think a lot of what we're trying to work through is providing confidence that the opportunity is there and providing confidence that we can underwrite and lean in certain areas to get a deal done.17:20I mean it's getting harder and harder to get those deals done.17:23And so if you have the confidence and conviction that a pricing opportunity is there, you'll underwrite it.17:30And I think that that's it gets very powerful when you're talking about an opportunity that right from, you know, your earliest deal memo you're talking about and then it plays all the way through to the value creation plan that you're driving for, you know, your hold.17:45Then that is it's very powerful and I imagine your interactive up with the VP of Sales and you're saying, OK, we've analyzed this, there's elasticity here that you're not seeing and you know there's probably a lot of involvement in executing what you've seen right up with your portfolio companies.18:03Can you describe a little bit about that?18:05How is that received or do you are sometimes like I had no idea the customer would, would actually, we can actually push the customer a little bit more on pricing.18:14How's that experience been for you?18:16So when I think about pricing, I think about kind of a mixture of strategy execution and change management.18:23And for me, it's usually about 10% strategy, 40% execution, 50% change management.18:29A lot of the time I think pricing is kind of, I joke that it's like backbone insertion for the sales team.18:37They really need to have the confidence in what you're going to, what you're doing and what you're recommending.18:43And, you know, it's all about helping them find that lever, that pricing lever and understand the value that they're delivering and the customer willingness to pay.18:54And if they haven't leaned into pricing in the past, that that can be the hardest part.19:00You know, it's often times it can be like, OK, we're just going to run a real small experiment and we're going to try something.19:06And so you raise price, you know, a couple points and nothing happens.19:11Then you do it someplace else and no volume is lost.19:14And all of a sudden people say like, oh, OK, but they start to find that lever and it stops being so big and scary.19:22Some of our portfolio companies, I, I laugh like I'll go in there and one of my peers will be like renegotiating, negotiating a FedEx contract and nobody blinks.19:31Everyone's like, that's fine.19:33And I go in there and like whisper like, let's do a 1% price increase and everybody freaks out, which totally moves the needle.19:41I mean, that 1% on, I'm sure you're, you're looking at companies that have, you know, 6 figure, I mean, well, more than that revenue that could really absolutely move it 1% or a couple points.19:54That's huge, right?19:56Yeah.19:57Jared, what's your, what's your take on, I mean, when post-acquisition do your tools come into play, you know, on an ongoing basis?20:06I mean, how's that work with you?20:07Yeah.20:07So we really get embedded with the business and to Alexis' point, the whole idea is how do we help them de-average the pricing?20:12How do we create segments?20:14Like a lot of times that scattershot, it's not all bad, right?20:16It's just the market's seeking different levels because they're different willingness to pay by geography or customer segment or industry, things like that.20:24And so how do we de-average the guidance?20:26And then really where we are in our keep is how do we set that guidance in a way that's going to be believable to the sales team, right?20:31Because they have to believe it before they're even willing to present it to the customer, right.20:35And then how do we continually update where the technology comes?20:38How do we continually evolve the guidance as these macro, you know, economic shocks continue, never mind just kind of regional differences, buying behaviors, etc, because you know, pricing gets stale pretty quick, right.20:49And so how do we continue to work with the business to pull those levers?20:52And I think to Alexis' point, you got to get over that emotional hump after time and you start to build the confidence, you know, we call it kind of the boiling frog and water approach.21:00We're not going to snap to something right, but just slowly keep turning up the heat is kind of philosophically how we think about it.21:06But if you can do that and find some wins early on, I think that's really the big, the big secret.21:11I mean, you mentioned the, the add-on acquisitions, Bob, this is like a side anecdote.21:15I mean, we actually find that that's usually one of the biggest opportunities for a lot of these companies.21:19Their pricing, you know, before we start working with them is cost plus, right?21:23So we have this building products distributor, right?21:26You're buying these working, you know, workers gloves, right?21:28It's OK, we buy them for 8 bucks.21:30We throw our 25% margin on, we sell them for $10, right?21:34Well, over time, as they did a whole bunch of bolt on acquisitions, they were now buying those gloves at $5.21:41Were they still charging $10 in market?21:44Nope.21:44They were charging like $6.25 because they were just the system just added that 25% on and was off the races.21:49And we said hold on, hold on.21:50You know, what would customers no longer be willing to pay?21:54And some reps say, well, that's not fair, right?21:56It's not fair to charge them or margin.21:58Others say, yeah, no, why are we doing that?21:59Right?22:00They didn't even know that they were kind of handing back all of this synergy and cost savings that, you know, the portfolio company and private equity firm worked really hard to get.22:08And that's a really common thing we see a lot.22:10And often times I share that the example of intro calls and everybody starts nervously looking around like, well, we better go check for that.22:16Well, that that really resonates with me as a professional service firm, I've always thought that, you know, charging by the hour, that's our cost, not necessarily what our service is worth.22:27And so it's exactly what you're saying, right?22:30I mean, it's what the market will bear and what the value is if you can do it more efficiently.22:34And like you're saying those gloves aren't worth less just because you've come up with different supply chain or that type of thing.22:41So that, that really resonates with me.22:43And I think another, another thing with the bolt-ons that's kind of interesting is a lot of the time when you're, when you're doing an acquisition to a platform company, one of the things you're betting on is the, the, the ability to cross sell or upsell.22:55But a lot of the time companies don't have the ability to really track that in a meaningful way and or like track the win rates of some of this.23:05And you know, especially sometimes you're going from a smaller founder-led business that's then going into the one of these cost plus environments.23:12And it's very easy for the pricing to slide if you're not monitoring it closely.23:19And there's that balancing act of price versus volume all the time.23:23And so being able to monitor and fine tune it lets you get those bets around cross sell and maximize your volume and profit over time.23:32Yeah, that really makes a lot of sense.23:35One thing I'm kind of ask one more question.23:37We'll start kind of turning around toward third base and hit start heading to home.23:41But you know, a lot of our clients, you know that when they're professionalizing their portfolio companies, you know, we see a lot of, you know, executives coming in at the finance level, particularly CFOs and that type of thing.23:54And hearing you talk, it seems that that you probably have a certain type of VP of sales, you know, personality, you know, we've talked a lot about, you know, hopefully they're coachable right on the portcos.24:07But do you find yourself sometimes bringing in the right kind of VP of sales that can embrace your strategies?24:14Has that been your experience or is it more about just enlightening the existing team or it's probably a combination, But love to hear your thoughts on that.24:23So a lot of the time in these like manufacturing industrial type companies, you have a head of sales who really knows the market, really knows the customer and has a great feel for the willingness to pay of their customers for the value that they're delivering.24:41But maybe they're not a particularly like data-driven systems, CRM driven type sales leader.24:49And what I often look, I try and be pretty pragmatic with this.24:53It's like you never want to give up that real great industry knowledge, but you want them to be able to kind of partner, supplement that and refine it.25:03So at a lot of our companies, we'll put in like a sales OPS, Rev OPS, you know, pricing leader type role that can really bring that like data insights and present you know, potential action plans that then that sales leader can go after.25:20So a lot of the time I find that partnership is very powerful and there's plenty of work in that space.25:28I'd say the other direction we sometimes end up going is depending on like the magnitude of change that needs to happen with the kind of commercial engine pricing being part of it.25:38Sometimes you're keeping that sales leader in place, but you're bringing in like a Chief commercial officer, I think the next five years, a lot of discussion around that being around growth.25:51And so sometimes that just takes a different kind of strategic approach that is more of that kind of that chief commercial officer that's going to bring all of the revenue functions together to really be like maximizing that engine so that it's humming.26:06That makes a lot of sense to me.26:08It, you know, now it makes a lot more sense than just OK, we're going to put a new VP of sales that'll actually listen to us and you're actually are promoting a whole another C level executive.26:19That's more of in a support function, right?26:22That's, that makes a lot, probably a lot less threatening to your portfolio companies.26:27Well, this been great.26:29I've, I've learned a lot, a lot more than I thought I would on this call.26:33No, I I was expecting to learn a lot, but any, any last thoughts before we kind of close it up?26:39Jared, how about you?26:40Yeah, no, I definitely, definitely appreciate it.26:43I learned, I always learned something too on these Bob. You know, I think just going back to a couple of key things to me, like what does success look like here?26:49One part we didn't touch on is the data, right. To do all of this, making sure we have the data correct is really the lifeblood of the analytics, right?26:57And then it's how do we make it approachable?26:59And then how do we make it a continuous effort?27:01I think that's just really what this all comes down to.27:03And then and that drives the buy and that gains the organizational confidence to keep moving the needle on profit.27:09But it can be done right.27:10I think a lot of folks think it's too scary.27:12And so I just encourage people to dip their toe in and, and start right is really the hardest part.27:17Well, before we go to your final thoughts, Alexis, I, I do want to comment on what you, you just said, Jared, because we coach our clients that that may or be thinking about a transaction someday is having a complete control of their data and key indicators.27:32And that type of thing will help, you know, great.27:35You know, private equity firms like Alexis' firm, they don't want to go in and the data is just a complete mess, right.27:42That probably chills you a little bit. Doesn't it, Alexis, when you're thinking about that?27:45So we got to fix it.27:46Yeah, that like, but if they've got it together, right, if they really understand and they they've got great control of their data, that that really helps, doesn't it?27:55Even though they may not have analyzed pricing the way you do.27:58Yeah, so I think most of the commercial functions and pricing, especially to me, it really is like a mix of art and science, especially when you're trying to get the results, you know, get your multiple improvement over your hold period.28:14And the science part, I think that's where to me the data comes in and you're really trying to fine tune that and you're trying to get as much squeezed out of that as you can.28:25But to me, that's kind of half the battle.28:27I think the other side really is that art and that's that change management, that people side of it.28:33And you know, sometimes when you're working through pricing, you're trying to figure out like what's the zone of indifference for a customer?28:39Like what where can we push that they're not going to notice where we're not going to break this thing.28:44And, and other times you're working internally with, yeah, your head of sales, your management on where can you start to make an impact, find that pricing lever the quickest.28:53And a lot of the time that's my discussion is there'll be a couple areas that, you know, are the this the "sacred cows" of, of the organization.29:01You're like, OK, well, maybe we're not going to start there.29:04Maybe that's something we grow into.29:07But I find when, when you're approaching pricing, if you're only looking at the person side, like how do you, how do you browbeat the sales team to get it?29:16Or you're only looking at the data side of how do we analyze and figure out what to do?29:20It's probably not ultimately going to be a successful initiative.29:24So I say to take the approach of focusing on both in parallel and, and that's kind of your, your road to winning in this area, which makes you two executives great collaborators and probably great partners in this initiative.29:38So it's wonderful.29:39Well, thank you so much.29:41We, you know, again, for our listeners and viewers, you know, we have Alexis Underwood from WynnChurch Capital in Rosemont, Illinois, great private equity firm.29:52Alexis is the managing director, operating partner of Portfolio Value Creation, You know, super qualified.30:00That was great listening to you.30:01And we have Jared Wiesel, who's a EVP at Revenue Analytics.30:06And I think, Jared, you're based here in Atlanta, GA is that correct?30:10Yes, not, not very often.30:12I haven't fellow Atlantan on my podcast.30:15Yeah, we're headquartered in Atlanta.30:16I actually candidly now live in the Florida Panhandle.30:19So OK, well, there we go.30:20The pandemic, but yes, our company's there.30:22Lived there for a long time.30:23So it's a great spot to be located.30:25Well, I know that we'll have your contact information, and I hope a lot of our listeners reach out if they want to learn more.30:33But very much appreciate it.30:35Thanks everybody for listening to this episode of Private Equity 360.
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- [Tess Talks: How to Win the Inventory Optimization Tetris Game](https://www.revenueanalytics.com/videos/tess-talks-inventory-optimization/): Tess McGoldrick (SVP, Revenue Analytics) explains how Inventory Optimization capabilities in an RMS can transform how you manage demand.
- [Tess Talks – Time Poverty in Revenue Management](https://www.revenueanalytics.com/videos/timepoverty-tesstalks/): Have you ever found yourself thinking, “I’ll have more time once budget season is over” or “Things will settle down after the holidays”? It’s a common refrain, especially for busy revenue managers juggling countless tasks with multiple properties. If we don’t identify the root cause of our time constraints, we risk staying trapped in this cycle, waiting for a "perfect time" that never really arrives.
- [Event Recap: Hotel Data Conference 2024](https://www.revenueanalytics.com/videos/hdc-2024/): Each year, the N2Pricing™ team heads to Nashville, TN for the highly anticipated Hotel Data Conference! This year was particularly exciting, as we not only enjoyed a productive event but also co-hosted a special dinner with Lighthouse. Additionally, Tess McGoldrick, SVP of Travel & Hospitality, shared her insights on the panel “Human Nature in an Age of Automation.”
- [Audacy’s Success with RateOptics](https://www.revenueanalytics.com/videos/audacy-testimonial/): Executives at Audacy, a leading audio content provider, sat down with us to share their perspectives on using AI and analytics.
- [Flooring Manufacturer uses Revenue Analytics to boost bottom line](https://www.revenueanalytics.com/videos/video-case-study-flooring-manufacturer-boosts-bottom-line/): One of the largest flooring companies in the world had a problem with their pricing. It didn’t make sense despite their best efforts investing in a different and costly pricing software solution.
- [Atlanta Connect Event Recap w/ Lighthouse: Data, BI, and Total Revenue Management](https://www.revenueanalytics.com/videos/atlanta-connect-event-recap-with-lighthouse/): The right data + the right systems = a match made in heaven. That’s why we were so excited to team up with Lighthouse (formerly OTA Insight) for the Atlanta Connect event! Featuring a deep-dive into local market trends and a Q&A session with Kimberly Heine (Area Director of Revenue Management, Loews Hotels), Carla McDonald, CRME (Corporate Director of Revenue Strategy, Hospitality Ventures Management Group), and our very own Tess McGoldrick (VP, Travel & Hospitality, Revenue Analytics), this was an invaluable opportunity for local hoteliers and revenue managers.
- [Video Case Study: Adopting a Data-Driven Approach to Pricing](https://www.revenueanalytics.com/videos/video-case-study-adopting-a-data-driven-approach-to-pricing/): It’s time to break free from your spreadsheet prison and adopt a data-driven approach to pricing.

## White Papers
- [From Signal to Price](https://www.revenueanalytics.com/white-papers/from-signal-to-price/): Explore how agentic AI, human judgment, and revenue management discipline work together to turn hidden demand signals into smarter hotel pricing decisions.
- [The Next Generation of Hotel Pricing](https://www.revenueanalytics.com/white-papers/the-next-generation-of-hotel-pricing/): Discover how hotel owners and revenue leaders are responding to today’s more volatile, price-sensitive market by modernizing pricing strategies and moving beyond legacy RMS limitations. 
- [A CFO’s Guide to Closing Revenue Gaps](https://www.revenueanalytics.com/white-papers/a-cfos-guide-to-closing-revenue-gaps/): Discover how CFOs and commercial leaders in manufacturing, distribution, and technology are using this playbook to close revenue gaps and drive faster, smarter, more predictable growth.
- [The 2025 Smart Decision Guide to Hospitality Revenue Management](https://www.revenueanalytics.com/white-papers/the-2025-smart-decision-guide/): The 2025 Smart Decision Guide to Hospitality Revenue Management explores how leading hotels are using next-generation, AI-powered revenue strategies to maximize profit in a volatile market.
- [AI-Powered Pricing Optimization: Driving Smarter, Faster, and More Profitable Decisions](https://www.revenueanalytics.com/white-papers/ai-powered-pricing-optimization-driving-smarter-faster-and-more-profitable-decisions/): Traditional pricing can’t keep up with today’s volatile markets, shifting customer expectations, and competitive pressures. Outdated methods lead to margin leakage, slow decisions, and missed opportunities.
- [Dynamic Pricing & Revenue Management Trends in Media](https://www.revenueanalytics.com/white-papers/trends-report-2019-media/): Media Ad Sales has drastically changed with the adoption of Dynamic Pricing and Revenue Management.
- [Revenue Management Trends in Hospitality](https://www.revenueanalytics.com/white-papers/trends-report-2019/): Hotel industry executives have crucial decisions to make regarding Revenue Management investments that will drive innovation and raise topline revenue performance.
- [What’s wrong with hospitality technology – and how to fix it](https://www.revenueanalytics.com/white-papers/whats-wrong-with-hospitality-technology-and-how-to-fix-it/): Hoteliers deserve better.
- [Is Open Pricing costing you revenue? ](https://www.revenueanalytics.com/white-papers/hidden-cost-of-open-pricing/): For years, Open Pricing has been the go-to strategy for many hoteliers, offering flexibility but often overlooking a fundamental revenue management principle: saving your inventory for your most valuable customers.
- [Rethinking the RMS for the Travel Recovery and Beyond](https://www.revenueanalytics.com/white-papers/hsmai-buying-guide-the-new-rms/): Get insights and best practices for revenue management technology from 20+ industry leaders and practitioners. Download the free guide from HSMAI and Revenue Analytics.

## Media
- [Revenue Analytics Launches Commercial Margin Intelligence, the First Commercial Margin Operating System for Industrial Companies](https://www.revenueanalytics.com/news/revenue-analytics-launches-commercial-margin-intelligence/): Commercial Margin Intelligence transforms margin from a periodic reporting exercise into a continuously managed operating discipline.
- [Climber RMS by Revenue Analytics Brings Automated 24/7 Revenue Management to North America’s Independent Hotels and Regional Chains ](https://www.revenueanalytics.com/news/climber-rms-brings-automated-24-7-revenue-management-to-north-americas/): Purpose-built pricing platform gives independent hotels, boutique properties, family-owned groups, and regional chains the kind of revenue technology long reserved for national-brand properties
- [Revenue Analytics Introduces a New, Scalable Climber RMS Experience for Hotels at Every Stage ](https://www.revenueanalytics.com/news/revenue-analytics-introduces-a-new-scalable-climber-rms-experience/): ATLANTA & LISBON — February 26, 2026 — Revenue Analytics, a leader in AI-powered revenue and margin optimization, today announced the launch of a newly enhanced Climber RMS experience that empowers hotels at every stage of revenue maturity to automate pricing decisions, operate more strategically, and scale their revenue performance without added operational complexity.
- [Revenue Analytics and Cloudbeds Expand Strategic Partnership to Deliver AI-Powered Revenue Management to Independent Hotels](https://www.revenueanalytics.com/news/revenue-analytics-and-cloudbeds-expand-strategic-partnership/): ATLANTA & LISBON — February 25, 2026 — Revenue Analytics and Cloudbeds today announced an expanded strategic partnership integrating Climber RMS directly into the Cloudbeds platform, delivering seamless, AI-powered revenue management to independent hotels and regional chains worldwide.
- [Revenue Analytics and Jonas Chorum Announce Seamless Two-Way Integration to Deliver Smarter, Automated Revenue Management for Hotels](https://www.revenueanalytics.com/news/revenue-analytics-and-jonas-chorum-integration/): “This integration removes friction that has historically slowed revenue teams down,” said Tess McGoldrick, SVP of Travel & Hospitality at Revenue Analytics. “With Revenue Analytics and Jonas Chorum working in lockstep, hotels using Jonas Chorum PMS can now unlock N2Pricing’s full power to eliminate manual tasks, speed up pricing cycles, and price with greater confidence.”
- [Revenue Analytics Extends AI-Powered Group Management to Climber RMS, Bringing Smarter Group Decisions to More Hotels](https://www.revenueanalytics.com/news/revenue-analytics-climberrms-group-management/): ATLANTA — November 19, 2025 — Revenue Analytics, the leader in AI-powered revenue optimization, today announced the launch of Group Management, a powerful new feature within Climber RMS that brings advanced group evaluation to Climber users, redefining how hoteliers analyze and approve group quotes.
- [Revenue Analytics Integrates Advanced AI into Climber RMS, Bringing New Capabilities to Independent and Regional Hotels   ](https://www.revenueanalytics.com/news/revenue-analytics-integrates-advanced-ai-climber/): ATLANTA & LISBON — October 22, 2025 — Revenue Analytics, a global leader in AI-powered revenue and margin optimization, today announced the integration of advanced AI capabilities into Climber RMS, bringing next-generation pricing automation to independent and regional hotel chains worldwide. This release expands the company’s hospitality innovation portfolio alongside N2Pricing, its industry-leading revenue management system for enterprise hotel brands.
- [Revenue Analytics and Cloudbeds Announce Strategic Partnership to Deliver Seamless, AI-Powered Revenue Management to Hotels Worldwide](https://www.revenueanalytics.com/news/revenue-analytics-cloudbeds-partnership/): Revenue Analytics and Cloudbeds are also proud sponsors of the 2025 Smart Decision Guide to Hospitality Revenue Management, produced by Starfleet Research. The highly anticipated report offers hoteliers a practical, data-driven roadmap for improving revenue performance and capitalizing on the latest innovations in AI-powered forecasting and pricing — download the complimentary report here: https://get.smartdecisionguides.com/25sdg-hrm/.
- [Revenue Analytics Announces Partnership with Pacifica Hotels](https://www.revenueanalytics.com/news/pacifica-hotels-adopts-n2pricing/): Revenue Analytics is excited to welcome Pacifica Hotels to the family.
- [Revenue Analytics CEO Named one of HSMAI’s Top 25 Extraordinary Minds](https://www.revenueanalytics.com/news/revenue-analytics-ceo-named-one-of-hsmais-top-25-extraordinary-minds/): Revenue Analytics CEO, Dax Cross, named one of HSMAI’s Top 25 Extraordinary Minds for 2022.
- [Revenue Analytics Launches N2Pricing™, First-Ever Revenue Management System Designed for Lean Hospitality Teams](https://www.revenueanalytics.com/news/n2pricing-announcement/): Revenue Analytics announced the launch of N2Pricing™, the first RMS designed for lean hospitality Revenue Management teams and hotel General Managers.
- [Revenue Analytics Announces Seven Feature Improvements to N2Pricing™ RMS](https://www.revenueanalytics.com/news/revenue-analytics-announces-seven-feature-improvements-n2pricing-rms/): Revenue Analytics announced seven feature improvements to its N2Pricing RMS for hoteliers.
- [Announcing the Next Generation of Ad Pricing: RateOptics™](https://www.revenueanalytics.com/news/rateoptics-product-launch-announcement/): Learn more about the launch of RateOptics™—first-of-its kind ad pricing software—from Zach Cross, President of Revenue Analytics.
- [Announcing Next-Gen Revenue Management for Passenger Rail: FareVantage™](https://www.revenueanalytics.com/news/announcing-farevantage/): Learn more about the launch of FareVantage™—the next-generation Revenue Management System for modern train operators—from Dax Cross, CEO of Revenue Analytics.
- [Revenue Analytics and LNER Named Winners of the Technical Innovation of the Year Award](https://www.revenueanalytics.com/news/revenue-analytics-lner-named-technical-innovation-award-winners/): Revenue Analytics and partner LNER Win Prestigious Award for Creating Groundbreaking Revenue Management Technology.
- [Revenue Analytics Announces Significant Growth of RateOptics™, Adding More Than 1K Stations](https://www.revenueanalytics.com/news/significant-growth-of-rateoptics/): Revenue Analytics today announced the significant growth of RateOptics™, adding more than 1K stations and an exciting lineup of new media customers.
- [Revenue Analytics™ Announces Partnership with Topline® Expert Revenue Management](https://www.revenueanalytics.com/news/revenue-analytics-announces-partnership-topline-expert-revenue-management/): Revenue Analytics is excited to announce a new partnership with Topline.
- [Revenue Analytics Announces Partnership with Pacifica Hotels](https://www.revenueanalytics.com/news/pacifica-hotels-adopts-n2pricing-rms/): Revenue Analytics is excited to welcome Pacifica Hotels to the family.
- [Revenue Analytics Announces Partnership with Cove Communities](https://www.revenueanalytics.com/news/cove-communities-joins-the-revenue-analytics-family/): Cove Communities joins the Revenue Analytics family, using N2Pricing RMS to manage their diverse portfolio of properties.

## Case Studies
- [Packaging Giant uses Price + to Slash Deal Cycle Time by 69%, adds 4% Margin uplift](https://www.revenueanalytics.com/case-studies/packaging-giant-uses-price-slash-deal-cycle-time/): This global Fortune 500 company is revered because of their strong brand, long track record of innovation, and expanding global footprint.
- [Rail Operator Improves Forecast Accuracy, Supercharges Ridership and Revenue](https://www.revenueanalytics.com/case-studies/rail-operator-forecast-accuracy/): Out of nowhere, revenue and ridership in major markets plunged. The executive team demanded answers. It turned out demand forecasts were often wrong.
- [Flooring Manufacturer uses Revenue Analytics to boost bottom line](https://www.revenueanalytics.com/case-studies/flooring-manufacturer-revenue-analytics/): A leading flooring company turns to Revenue Analytics and their pricing engines to drive significant growth.
- [Building Products Video Case Study](https://www.revenueanalytics.com/case-studies/building-products-video/): When a nationally recognized building products company had a pricing challenge, they knew they had to figure it out – and fast. See how this star company turned it around with Price+.
- [Video Case Study: Adopting a Data-Driven Approach to Pricing](https://www.revenueanalytics.com/case-studies/adopting-data-driven-approach-pricing/): See how a pricing manager broke free of an imperfect, time-consuming, cost-plus approach to pricing.
- [Rail Operator Exceeds Revenue Goals and Lofty Customer Expectations](https://www.revenueanalytics.com/case-studies/rail-operator-revenue-goals-lofty/): This Revenue Analytics customer is a leading European rail operator with annual revenue of more than £650 million. They serve a mixture of commuter and leisure passengers across thousands of unique journeys (origin/destination).
- [Sales Managers Get Their Valuable Time Back at Top Radio Broadcaster](https://www.revenueanalytics.com/case-studies/sales-managers-valuable-time-back-top-radio-broadcaster/): This top U.S. radio broadcaster was doing a lot of things right. Growing its on-air radio presence. Investing in a rapidly expanding digital platform.
- [Local Broadcaster Elevates Ad Sales with AI](https://www.revenueanalytics.com/case-studies/local-broadcasterelevates-ad-sales-ai/): Leading broadcaster known for tech innovation drove pricing automation with RateOptics. A leading US TV and Radio Broadcaster with a strong focus on ad tech innovation set out to improve inventory yield and increase automation around their pricing decisions.
- [Digital Sales Transformation with CRM + Pricing](https://www.revenueanalytics.com/case-studies/digital-sales-transformation-crm-pricing/): A leading packaging manufacturer transformed its sales process by embedding Pricing-as-a-Service engines into its new CRM system. This innovation turned the CRM into a central hub for all pricing activities, significantly improving efficiency and profitability.
- [Industrial Supplies Companies Leaves Cost-Plus Pricing Behind](https://www.revenueanalytics.com/case-studies/industral-supplies-companies-leaves-cost-plus-pricing/): The outdated cost-plus pricing approach was proving detrimental as the company expanded
through acquisitions, resulting in diminished market relevance and declining profits.
- [US Hotel Chain’s Successful Switch to N2Pricing RMS: 5 Month Implementation & On-Time Delivery](https://www.revenueanalytics.com/case-studies/us-hotel-chain-successful-switch-n2pricing/): This customer success story is about a leading select service hotel chain in the US. Their name has been redacted, per their request, to protect the market advantage they enjoy by using N2Pricing RMS.
- [Hotelier Gets the Pricing Power it Needs to Beat the Competition](https://www.revenueanalytics.com/case-studies/hotelier-pricing-power-beat-competition/): This Revenue Analytics customer is a popular hotelier that owns and manages hotels all across the United States. They have hotels in primary, secondary, and tertiary markets, and across chain scales.