Robert G. Cross
Robert G. Cross
Robert G. Cross is the Chairman of Revenue Analytics. He is widely recognized as the foremost expert in the field of Revenue Management.
Robert G. Cross guides Revenue Analytics’ strategic vision and provides a wealth of industry expertise. He is actively involved in client work, and his leadership has been instrumental in helping develop leading Revenue Management capabilities for Revenue Analytics clients, including The Coca-Cola Company, Marriott International and InterContinental Hotels Group.
Labeled the “Guru of Revenue Management” by The Wall Street Journal, Robert G. Cross, prior to Revenue Analytics, founded Talus Solutions, Inc., a company credited with creating billions of dollars in value for clients such as Delta Air Lines, Ford Motor Company and UPS. Talus was acquired by Manugistics Group, Inc. in December of 2000 for $366 million.
Robert G. Cross authored The New York Times Business Best Seller Revenue Management: Hard-Core Tactics for Market Domination (Broadway Books, 1997), which has subsequently been published in French, German, Japanese, Korean, Chinese, and Portuguese editions. He is in demand as a global lecturer on Revenue Management and is frequently quoted in international business publications. His writings have been included in the Book of Management Wisdom (John Wiley & Sons 2000) along with such business luminaries as Bill Marriott, Jack Welch and Lee Iacocca.
JD (cum laude), Texas Tech University
BA, Chemistry, Texas Tech University
PublicationsRevenue Management: Hard Core Tactics for Market Domination "Milestones in the application of analytical pricing and revenue management," Journal of Revenue and Pricing Management "Revenue Management's Renaissance: A Rebirth of the Art and Science of Profitable Revenue Generation," Cornell Hospitality Quarterly “Customer-centric Pricing: The Surprising Secret for Profitability.”
Dax Cross serves as the Chief Executive Officer of Revenue Analytics. In this role, Dax leads the firm in creating and fulfilling its long-term strategic objectives and annual business plans.
Over the past ten years, Dax Cross has partnered with clients to create dynamic Pricing and Revenue Management capabilities that have delivered over $1 billion in organic revenue growth. His expertise cross-industry client base includes, retail, travel and hospitality, communications, consumer goods, manufacturing, and entertainment.
Dax Cross has lectured on topics such as Revenue Management, forecasting, Price Optimization and performance measurement at Revenue Management conferences, industry conferences, Cornell University and Emory University’s Goizueta Business School. Prior to co-founding Revenue Analytics, he was an attorney at the law firm of King & Spalding LLP.
JD (summa cum laude), The University of Georgia
BA, History, Davidson College
Publications“A History of Revenue Management and the Advent of Next-Generation RM," Journal of Revenue and Pricing Management “Revenue Management’s Renaissance: A Rebirth of the Art and Science of Profitable Revenue Generation,” Cornell Hospitality Quarterly "From Managing Demand to Generating Demand," Hotel Business Review "Moneyball Book Review," Journal of Revenue Management and Pricing “Pricing As A Competitive Weapon: How IHG’s Price Optimization Capability Revolutionized Pricing For Hospitality,” Cornell Hospitality Research Summit
Thomas Savini, CFA
Thomas Savini, CFA
Tom serves as the Chief Financial Officer of Revenue Analytics. He is responsible and accountable for the firm’s overall financial strategy and direction, ensuring that Revenue Analytics is optimizing the return on its invested capital and operational initiatives. In this role, Tom develops financial plans, metrics, and advises the Board and executive team on funding and investment requirements to meet corporate goals and objectives. In addition, Tom oversees the organization’s accounting and reporting functions.
Prior to joining Revenue Analytics, Tom was in both CFO and other executive roles for start-up and established technology companies. His experience includes significant capital raising, strategic partnerships, and extensive M&A activity. Tom has played key roles in the growth of three separate technology companies, culminating in successful exits for each. Earlier in his career Tom held positions in corporate and investment banking Institutions.
Chartered Financial Analyst (CFA)
MBA, Mercer University, Stetson School of Business and Economics
BBA, University of Georgia, Terry College of Business
Jon Higbie, PhD
Jon Higbie, PhD
As the Chief Science Officer at Revenue Analytics, Dr. Higbie oversees the company’s science and innovation efforts, including solution design and Business Development support. Dr. Higbie is also responsible for delivering excellence in science and analytics as it relates to creating Revenue Analytics’ intellectual property, which includes toolkits, best practices and innovative products/service offerings. He has helped Fortune 500 companies increase organic revenue and profit through the application of sophisticated pricing, forecasting and Revenue Management techniques.
Dr. Higbie is particularly known for his groundbreaking work in the hospitality and advertising industries. He has been recognized for his contributions to the science of group Revenue Management, real-time price management, and large-scale network management for companies such as ABC Television Network, The Coca-Cola Company, Ford Motor Company, InterContinental Hotels Group, Marriott International and Delta Air Lines.
Prior to joining Revenue Analytics, Jon Higbie served as Chief Scientist for JDA Software, Inc. He also served on the faculty of the College of Management at Georgia Tech.
PhD, Management Science & Information Technology, The University of Georgia
BA, Physics, Wittenberg University
Publications"Milestones in the application of analytical pricing and revenue management," Journal of Revenue and Pricing Management "Revenue Management's Renaissance: A Rebirth of the Art and Science of Profitable Revenue Generation," Cornell Hospitality Quarterly "The Intersection of BI and Revenue Management," BI and Revenue Management "The “Killer Application” of Revenue Management: Harrah’s Cherokee Casino & Hotel," Interfaces "B2B Price Optimization," "Merchandising Mindset: The Future of Hotel Revenue Management" Hotel Business Review "From Managing Demand to Generating Demand," Hotel Business Review
Zach Cross is the President of Revenue Analytics. In this role, Zach is accountable for setting the direction to achieve the company’s revenue growth vision. Additionally, Zach is accountable for developing and implementing marketing and business development strategies, delivering profitable, sustainable and efficient engagements for all of Revenue Analytics’ clients and achieving the company’s annual revenue goals. Zach has held many positions within Revenue Analytics over the years and his leadership has helped to grow Revenue Analytics into the world’s leading consulting firm in the area of organic revenue growth for Fortune 500 companies. Zach has a breadth and depth of experience across a multitude of industries including automotive, cruise lines, distribution, travel and hospitality, manufacturing, media and retail.
Prior to co-founding Revenue Analytics, Zach was employed at Revenue Technologies, a leading provider of pricing and Revenue Management software solutions. At Revenue Technologies, he provided high tech manufacturers with business process re-engineering consulting services as well as software implementation and configuration best practices.
BBA in Marketing & Entrepreneurship, The University of Miami
Publications"Milestones in the application of analytical pricing and revenue management," Journal of Revenue and Pricing Management
Scot Armstrong serves as the Managing Partner of Client Experience at Revenue Analytics. He is a strategic business visionary, focusing on driving revenue growth and overall client experience with the highly differentiated services and solutions delivered by Revenue Analytics. Mr. Armstrong ensures our client’s objectives are aligned with the exact, high quality service and solution required to deliver 2%+ revenue growth and an overall client positive experience. Prior to Revenue Analytics, Mr. Armstrong was a strategic leader with market leaders like Accenture, Deloitte, and EY. He has successfully delivered tremendous value to all of his former clients. Mr. Armstrong places a predictive analytics lens on the industry-specific market drivers and challenges that companies must overcome. He then aligns precise solutions that drive the desired, value-based outcomes.
The University of Georgia – Terry College of Business
Matt Busch serves as a Managing Partner with Revenue Analytics. In this role, he advises clients and leads engagements on Revenue Management strategy to assess, develop and deliver industry leading pricing, inventory and Revenue Management capabilities. Matt works with C-level executives to devise targeted revenue and pricing strategies, driving immediate revenue benefits while crafting long range strategic roadmaps that create competitive advantage through the alignment of systems, processes, models and tools. This has included consulting engagements across multiple industries, organization types and global geographies.
Prior to joining Revenue Analytics, Matt Busch worked for InterContinental Hotels Group (IHG) as the Director of Global Pricing Strategy. He was responsible for pricing strategy and implementation in IHG’s 4,300+ hotels, across all regions, brands, market segments and distribution channels. Matt also led the development and deployment of IHG’s industry first Price Optimization capability.
Matt Busch has over 16 years of diverse experience ranging from front line operations to global executive roles. He has over 13 years’ experience solely dedicated to Revenue Management, inventory and pricing strategy.
BBA, Southern Cross University (Australia)
As a Partner at Revenue Analytics, Michael Bentley manages client relationships and leads engagements with Fortune 500 clients on pricing and Revenue Management strategy, analytics and business process issues. During his tenure, he has managed strategic and tactical engagements for clients developing new capabilities to improve pricing and Revenue Management and to measure forecast accuracy and pricing performance. Michael has experience across multiple industries including hospitality, airlines, retail, gaming, food service and manufacturing.
Prior to joining Revenue Analytics, Michael Bentley was Director of Analytics in InterContinental Hotels Group’s (IHG) Global Revenue Management organization. In this role, he led a variety of initiatives to enhance the forecasting and optimization capabilities of IHG’s pricing and Revenue Management systems. Prior to IHG, Michael spent eight years with Delta Air Lines providing business analysis and strategy in a variety of areas including International Pricing, e-Commerce Revenue Management and Network Development.
BBA, Finance, Georgia State University
Publications"Fighting Amazon’s Supply Chain Takeover, Supply Chain Management Review "Can anyone stop Amazon’s supply chain takeover?" American Shipper "Lessons From the Polar Vortex: How Energy Retailers Can Prepare for the Next Winter Storm" Electric Light & Power
Rod Collier is the Consulting Operations Partner for Revenue Analytics. In this role Rod is responsible for leading continuous improvement for the firm’s organization processes to maintain operating effectiveness, align efforts across functions, and monitor results. With Rod’s program management expertise, he provides guidance and direction for improving delivery processes by implementing standards, tools and best practices for improving planning and execution across the organization. Rod previously held the position of Managing Partner of Data Engineering at Revenue Analytics, and in that he led a role dynamic team of consultants integrating Big Data analytics, business intelligence and development of enterprise Revenue Management systems. In addition, Rod also managed client relationships and directed high-impact projects for Fortune 500 clients on pricing and Revenue Management strategy, analytics and business process.
Rod Collier has more than 20 years’ experience developing pricing and Revenue Management systems within industries such as travel and hospitality, passenger airline, cargo, automotive, retail, and media. Prior to joining Revenue Analytics, Rod was Vice-President of Professional Services for The Rainmaker Group, where he was responsible for the development and implementation of their multi-family housing Revenue Management program. Previously, Rod led high-profile, global pricing and Revenue Management projects for JDA Software, Manugistics, and Talus Solutions.
MA, Economics, Eastern Illinois University
BA, Economics, Eastern Illinois University
As a key member of the Revenue Analytics senior leadership team, Joanna's focus is on instilling a service culture, internally and externally, and fostering an environment of excellence and collaboration. She is responsible for developing and implementing the strategies and processes associated with achieving company goals, objectives, and targeted levels of operational performance in Human Resources, Administration and IT.
With over 15 years’ experience in employee management and corporate administration, Joanna has held various management and operations positions. Previously, she was Director of Human Resources and Administration for The RADCO Companies, a real estate development, marketing and management firm with offices in Atlanta and Chicago.
BA, Anthropology, The University of Alabama
Jared Wiesel is a Partner at Revenue Analytics. In this role, he serves as the practice area lead for consumer goods and retail. Jared has led and executed project work across four continents with experience in multiple industries including retail, consumer goods, automotive, manufacturing, amusement and entertainment, freight, and specialty services. Jared also designs practical and actionable client solutions that drive organic revenue growth. In addition, Jared is responsible for driving revenue targets for the retail and consumer goods practice areas by implementing business development strategies and delivering engagements that are efficient, profitable and sustainable for project team members. Mr. Wiesel has a decade of experience partnering with Fortune 500 companies to help solve their most complex Pricing and Revenue Management challenges. His primary areas of focus include pricing strategy, price optimization, rules-based pricing, process design, and change management.
Prior to joining Revenue Analytics, Jared was a leader in Deloitte Consulting’s Pricing and Profitability Management practice where he designed and managed complex Pricing and Revenue Management engagements.
MBA, Management & Strategy, Northwestern University’s Kellogg School of Management
BBA, Finance & Accounting, The University of Michigan
Publications“Analytics and the Evolution of Key Value Items”, Retail Info Systems News “21st Century Product Portfolio Management”, Consumer Goods Technology
As SME Partner of Data Engineering at Revenue Analytics, Steven Moy leads a team to design and build Pricing and Revenue Management solutions. Steven Moy works with clients to define requirements, gather and analyze data, and implement large-scale Revenue Management systems that integrate with and leverage existing infrastructure.
Steven Moy brings over 16 years of software consulting experience in Pricing and Revenue Management. Prior to joining Revenue Analytics, Steven Moy served as Architect for JDA Software, Manugistics, and Talus Solutions. In these roles, he has led development for companies such as Royal Caribbean International, Marriott Hotels, Delta Airlines, United Cargo, and American Airlines Cargo.
MS, Computer Science, Georgia Institute of Technology
BS, Computer Science, Georgia Institute of Technology
Jim Armstrong is a Vice President in the Strategy Group at Revenue Analytics. In this role, he serves as the leader on client engagements. Jim brings over 25 years of professional experience in developing growth strategies, pricing, and customer insights & plans. He has led efforts in a number of industries, including consumer products, retail, technology, manufacturing, amusement & entertainment and other industries. Jim delivers strategic insights and practical, actionable client solutions that drive organic revenue growth.
Prior to joining Revenue Analytics, Jim held leadership positions at North Highland Consulting, Zep Inc., and PricewaterhouseCoopers, where he led and executed strategy, pricing, and growth/ profit initiatives.
MBA, Management, Duke University - The Fuqua School of Business
AB, History, Princeton University
Steph Garfrerick is a Vice President at Revenue Analytics. In this role, she leads cross-functional project teams to develop high-impact solutions that provide organic revenue growth for her clients. With a background in technology, Steph ensures that bespoke solutions are tailored to meet client needs, and that client satisfaction is achieved with all project deliverables. In addition, she works closely with Revenue Analytics’ Platform Engineering and Cloud Architecture teams to leverage the firm’s latest predictive components and AWS technology to deliver scalable solutions for her clients.
In 2012, Steph joined Revenue Analytics as a Strategy Consultant, where she performed extensive data analysis to uncover actionable pricing recommendations for a variety of industries, ranging from hospitality to consumer goods to energy. Two years later, she was promoted to Senior Strategy Consultant, where she served as a Strategy lead on projects, accountable for identifying, assessing, and driving solution design for Revenue Management opportunities.
Given her proven track record, Steph was then promoted to Strategy Director where she became a project lead for teams of software engineers, PhD mathematicians, and business strategists to solve complex business problems for Fortune 500 companies. Since 2014, Steph has primarily dedicated her time to developing prescriptive analytical capabilities for the media industry, helping build out this practice group for Revenue Analytics.
Prior to joining Revenue Analytics, Steph worked at Deloitte, where she served as a consultant in their Technology practice. In this role, Steph supported the operations and deployment of SAP implementation projects.
BS, Industrial Engineering, Georgia Institute of Technology
Ramzi Khuri, PhD
Ramzi Khuri, PhD
Ramzi Khuri is the Vice President of Data Engineering for Revenue Analytics. In this role, Ramzi is responsible for leading a talented team of architects and software engineers in designing and building Revenue Management solutions for our customers. With Ramzi’s software and product development expertise, he provides guidance and direction for improving engineering practices, setting standards for solution development, and setting technology direction and SDLC best practices.
Ramzi has more than 25 years’ experience building and managing teams and developing software solutions and products within business areas such as recovery audit, supplier information management, spend analytics, fulfillment services, CRM, commercial fuel card processing, healthcare, finance, energy, and manufacturing. Prior to joining Revenue Analytics, Ramzi was Vice President of Product Development for PRGX, where he was responsible for the development and implementation of their SaaS based product suite. Previously, Ramzi led engineering teams at Radial, Fleetcor, McKesson, Enron, and Exxon.
PhD, Operations Management and Industrial Engineering, University of Florida
MS, Operations Management, University of Florida
BS, Agriculture, American University of Beirut
Paul Murray is the Vice President of the Hospitality Practice for Revenue Analytics. In this role, Paul is responsible for driving hospitality client engagements for the firm. Most recently, Paul served as Senior Vice President of Revenue Management at MGM Resorts International. In this position, Paul oversaw Revenue Management, Distribution, Group Optimization, and Event Pricing functions to develop departmental structures, strategies, tactics, and technologies necessary to maximize resort revenues.
Previously, Paul was Vice President of Revenue Management at Hyatt Hotels Corporation, where he dedicated efforts to delivering organizational strategic vision, global alignment, and revenue optimization through the development of industry-leading Revenue Management technologies, world-class pricing capabilities, progressive customer segmentation, advanced forecasting systems, and innovative business intelligence solutions.
Prior to working with Hyatt, Paul held the position of Senior Director of Revenue Analysis at Hilton Worldwide. At Hilton, Paul led four teams across the globe to deliver Revenue Management, sales, online travel agent data analysis, systems development, group & catering forecast technologies, innovative volume account pricing methods, and two full-time business process support desks.
MBA, Finance, Daniels College of Business at the University of Denver
BA, Communications, The University of Colorado
Michael Princi is a Vice President of Client Experience for Revenue Analytics. In this role, Michael is responsible for originating, qualifying and closing sales for both the Consumer Product Goods and Retail practice areas as part of the Client Experience team. Michael brings over 25 years of entrepreneurial and intrapreneurial leadership experience to Revenue Analytics.
Previously, Michael worked with clients to originate, validate, launch and scale their businesses based on stranded intellectual assets. In addition, he ran a boutique analytics firm, while managing a small fund directly providing capital to businesses with international expansion opportunities. Before co-founding the advisory firm, Michael was a senior member of Accenture’s Corporate Strategy Practice, and an infantry officer in the United States Army.
MBA, The Johnson School at Cornell University
BS, Operations Research from the United States Military Academy at West Point
Dan Reaume, PhD
Dan Reaume, PhD
Dan Reaume is the Vice President of Operations Research at Revenue Analytics. In this role, Dan leads a world-class team of operations researchers and data scientists designing and developing advanced predictive analytics and optimization algorithms tailored to the business needs of Revenue Analytics’ clients. With a background in operations research, technology management, and law, Dan provides guidance and direction for improving modeling practices, setting technology direction, and deepening expertise in key practice areas. Dan also supports Revenue Analytics’ automotive practice group driving innovation to the forefront with advanced technological solutions.
Bringing 22 years of industrial experience developing and implementing operations research solutions, Dan’s executive and technical leadership expertise spans product development, supply chain, manufacturing, marketing, and finance. Prior to joining Revenue Analytics, Dan led pricing and customer experience analytics efforts for Dow Chemical; was the founding director of Advanced Analytics for Dow Corning; and served as technical fellow and leader of the Senior Leadership Technical Council for General Motors. In this latter role, Dan led teams credited with improving GM’s profitability by several billion dollars via advanced pricing analytics.
Dan also served as an adjunct professor for the University of Michigan’s College of Engineering and as a technical advisory board member for Michigan State University’s Axia Institute for Value Chain Research and for the Wayne State University Business Analytics program.
PhD, Industrial and Operations Engineering, University of Michigan, Ann Arbor
MS, Industrial and Operations Engineering, University of Michigan, Ann Arbor
MASc, Management of Technology, University of Waterloo
BSc (Hons), Mathematics and Computer Science, University of Windsor
JD, LLM, Law, Thomas M. Cooley Law School
As Vice President of Platform & Managed Analytics, Jack Roberts leads a team of talented PhD's, data engineers, and business strategists. Managed Analytics provides both custom SaaS based Revenue Management solutions as well as ongoing support, management and fine-tuning of on-premises solutions to its clients.
Jack has over 20 years’ experience building B2B and B2C SaaS based Big Data solutions across multiple industries including financial services, healthcare, retail and hospitality.
Prior to joining Revenue Analytics, Jack was Director of the Global eCommerce Center of Excellence at NCR. In that role, he managed the product life cycle of multiple SaaS products from strategy to development, providing NCR’s retail customers with an integrated suite of digital commerce solutions. In addition to working at NCR, Jack held the following positions: Product Development Manager at Radiant Systems, Solutions Architect at Home Depot, and Director of Engineering at TRAP Systems.
MBA, Georgia Institute of Technology
Bachelors of Electrical & Computer Engineering, University of South Carolina
Gardner is the Vice President of Strategy at Revenue Analytics, driving teams to deliver organic revenue growth opportunities for Fortune 500 clients. Leveraging the horsepower of data and advanced analytics, Gardner partners with clients to uncover and assess opportunities. He works with Revenue Analytics’ data & OR experts collaboratively across client teams to build sustainable, bespoke solutions to fit the client’s business needs.
Prior to joining Revenue Analytics, Gardner was a consultant at Bank of America, with a focus on change management. In addition, he received a law degree from the College of William & Mary School of Law, where he founded the William & Mary Business Law Review and worked at the Supreme Court of Virginia. Gardner’s diverse background prior to joining Revenue Analytics helps him to dissect problems from multiple perspectives, with an end goal of a balanced solution.
Gardner has lectured on Pricing & Revenue Management solutions at the University Of South Carolina Moore School Of Business as well as the Georgia Tech Scheller College of Business.
JD, College of William & Mary School of Law
BA, (cum laude) Davidson College
Keagan Russo is a Vice President, in the Strategy Group at Revenue Analytics. In this role, he leads cross-functional project teams to develop high-impact solutions that drives organic revenue growth for his clients. With a background in technology, consulting, and financial services, Keagan ensures that bespoke solutions are tailored to meet client needs, and that client satisfaction is achieved with all project deliverables. In addition, he works closely with the Revenue Analytics’ Platform Engineering and Cloud Architecture teams to leverage the firm’s latest predictive components and AWS technology to deliver scalable solutions for his clients.
Prior to joining Revenue Analytics, Keagan led strategy and marketing at multiple FinTech growth companies, where he built a track record of eliminating unknowns, identifying growth opportunities, and successfully executing solutions. In addition, he spent three years with McKinsey & Co.
JD, Boston College Law School
BA, Government, Colby College
Stan Ward has over 20 years of international Pricing and Revenue Management experience in delivering projects for service and reservations-based industries. Stan’s projects have focused on increasing revenue and profitability through combinations of analytics, demand forecasting, price optimization, proposal/placement optimization, data mining, business consulting and systems implementations. Additionally, Stan has worked in a variety of industries, including television broadcast networks, television cable networks, radio networks, package delivery, cruise lines, passenger rail, hotels, and airlines.
Throughout Stan’s career, he has been responsible for a wide range of business and project functions, including client relationship management, engagement and project management, pre-sales, needs analysis assessment, strategic consulting, business consulting, system implementation and support, and training.
MBA, Duke University - The Fuqua School of Business
BEE, Electrical Engineering, Georgia Institute of Technology
Publications"The “Killer Application” of Revenue Management: Harrah’s Cherokee Casino & Hotel," Interfaces
Skylab Gupta brings over 12 years of experience in applying sophisticated Operations Research and Quantitative Modeling techniques to design, develop and deliver scalable solutions to business problems. As a highly analytical professional with a track record of working with cross-functional teams of business partners & technical experts, Skylab has delivered game-changing analytical capabilities across multiple industries. His industry experience includes travel & hospitality, oil & energy, pharmaceutical, manufacturing, e-commerce, retail, consumer products goods, media, transportation, and investment management.
Skylab has robust expertise in a vast array of descriptive, predictive and prescriptive modeling techniques, and a passion for bringing science to improve business decision making.
MS, Industrial Engineering, Auburn University
BE, Mechanical Engineering, MS University of Baroda, Gujarat
Dan Iliescu, PhD
Dan Iliescu, PhD
Dan Iliescu serves a Senior Director of Operations Research at Revenue Analytics. His work with the firm covers the development and testing of large-scale customer-centric pricing, yield management, and forecasting solutions. His particular expertise includes statistical modeling (such as regression, time series forecasting and time-to-event models), applied mathematical programming (including inventory and pricing optimization problems), and market response models.
Prior to joining Revenue Analytics, Dan’s research focused on exploring determinants of airline passenger cancellation behavior using time-to-event models and quantifying the impact of survival forecasts on airline revenue streams.
Dan is a regular presenter at INFORMS and Revenue Management and Price Optimization Conferences on topics related to the implementation of optimization and forecasting algorithms.
PhD, Civil & Environmental Engineering, Georgia Institute of Technology
MS, Civil Engineering (Transportation), The University of Maryland
MS & BS, Civil Engineering, Technical University of Cluj-Napoca
As Senior Director in Operations Research for Revenue Analytics, Andreas Puppa designs custom Revenue Management and Pricing solutions and is involved in introducing Revenue Management practices to new industries. His particular areas of focus are demand forecasting, segmentation and market response modeling.
Andreas Puppa has more than 15 years of experience in designing and implementing Revenue Management and Pricing systems in industries including hospitality, automotive, retail and media. Prior to joining Revenue Analytics, he worked for JDA Software as a Senior Consultant, where he was responsible for developing market response models.
MS, Artificial Intelligence, The University of Georgia
Undergraduate studies in Computer Science, Universität Koblenz-Landau
Tom Rogers is a Senior Director in the Strategy group at Revenue Analytics. In this role, he leads innovative initiatives and cross-functional teams to help clients uncover and capture organic growth. His 20+ year corporate marketing and strategy consulting career has spanned multiple industries and disciplines, making his insights and recommendations valuable to a broad range of teams and executives. He has led teams and projects focused on product marketing, brand strategy, market research, competitive intelligence, advertising, public relations, and pricing.
At Revenue Analytics, Tom particularly focuses on revenue growth opportunities in the automotive space, building on his nearly 10 years at Cox Automotive (including Auto Trader, Manheim, Dealertrack and Dealer.com). Prior to Cox Automotive, Tom drove growth initiatives and solved complex business problems for Fortune 500 companies at consultancies Zyman Group and PricewaterhouseCoopers. He started his career as an airborne ranger officer in the U.S. Army.
MBA, Colorado State University
BA, James Madison University
Erik Sherman is a Senior Director of Strategy at Revenue Analytics. In this role, he leads cross-functional project teams to uncover and execute opportunities to drive organic revenue and profit growth. His industry expertise includes retail, consumer goods, and services industries, with functional expertise in pricing, analytics, inventory management, and forecasting.
Prior to joining Revenue Analytics in 2017, Erik was VP of Retail Merchandise Planning at Carter’s, Inc., VP of Omni-Channel Planning at HSN (Home Shopping Network), and held multiple Director roles at The Home Depot in Store Operations, Supply Chain and Services. Earlier in his career, he was a management consultant with Deloitte and with Scient, where he served clients across multiple industries, including retail, consumer goods, manufacturing, and distribution.
MBA, Duke University – The Fuqua School of Business
BA, Economics, Lafayette College
As the Director of Platform Engineering at Revenue Analytics, Sebastian leads the design and life-cycle development of software libraries and frameworks that are used to deliver innovative solutions via the Revenue Analytics Cloud Platform. In this role, he is also responsible for providing long-term product life-cycle management and support to Managed Analytics clients.
Sebastian has served clients in multiple industries, including hospitality, automotive, travel, energy, wholesale distribution, and media. Prior to joining Revenue Analytics, Sebastian held positions at Proficient Systems, IBM, the Peace Corps, Websense, and IHG.
MS, Computer Science, University of California, San Diego
BS, Computer Science, Georgia Institute of Technology
Randi-Lynn Bruso is the Director of Talent at Revenue Analytics. In this role, she is responsible for building, leading, and scaling a top talent acquisition and selection best practice within Revenue Analytics. Randi-Lynn translates business priorities into people strategies. She partners with executives, business unit leaders, and hiring managers to build and execute a tailored talent strategy, matching talent needs to strategic business objectives, driving organizational growth and scalability.
Prior to joining Revenue Analytics, Randi-Lynn worked at Cardlytics, where she served as a Talent Partner to her internal Sales, Account Management, Decision Sciences, and Banking Operation teams. Her immediate and impactful growth led to a doubling in company size within a twelve month period. Randi-Lynn’s background spans across innovative growth businesses looking to scale within industries, such as online media, advertising, SaaS, analytics, and consulting.
With an authentic business approach to streamlining all things talent and people, Randi is someone who thrives on finding the best talent for organic company growth. Her ability to recognize the importance of establishing a progressive people organization in high performing, rapidly growing, client focused cultures is what sets her apart.
BA, Communication, The University of Georgia
Dan Holmes is a Data Engineering Architect at Revenue Analytics. In this role, Dan works with clients and project teams to design and implement organic revenue growth solutions. He has a passion for working with data, enjoys exploring new technologies, and combining disparate types of information from various contexts to solve complex problems.
Prior to joining Revenue Analytics, Dan worked at RouteMatch Software, where he served as a software development director and team lead for over nine years. In these roles, he managed both software architecture and team logistics. Dan also served 14 years as a development lead and architect for a warehouse management systems vendor.
MS, Computer Science, Georgia Institute of Technology
BS, Business Administration, University of North Carolina at Charlotte
Matt Jacoby is a Director at Revenue Analytics. He manages engagements that span Revenue Analytics’ expertise in strategy, operational research, and data engineering while working collaboratively with a wide array of clients to ensure success. With a background in strategy, operations, and technology, Matt is able to leverage his past experience to deliver world-class solutions that have been tailored to his clients' specific revenue growth needs.
Since joining Revenue Analytics in early 2017, Matt has focused on superior client service within the logistics, ocean freight, and intermodal shipping industries.
Prior to joining Revenue Analytics, Matt worked as an Expert at McKinsey & Company, where he led a Salesforce Effectiveness benchmark. In this role, Matt identified and quantified revenue uplift opportunities for his Commercial Banking clients.
BS, Management, Finance, Information Technology Management, Georgia Institute of Technology
Amy Kennedy is the Director of Human Resources. In this role, Amy leads the development and promotion of initiatives that enrich the lives of the employees at Revenue Analytics, while delivering quality services that support the firm’s objectives. Amy is responsible for an array of internal areas such as: onboarding, training and development, performance management, employment compliance, benefits management and employee relations.
Prior to joining Revenue Analytics, Amy was the Director of Human Resources for a high growth technology company located in Atlanta, GA. She has held a myriad of HR positions in publishing, technology, and professional services organizations where she was responsible for employee relations, compensation, benefits, organizational design, performance management, training and development and employee relations.
Tess McGoldrick is a Director at Revenue Analytics. In this role, she leads cross-functional project teams to develop high-impact solutions, leveraging Artificial Intelligence (AI), to drive organic revenue growth for her clients. Having started her career at Revenue Analytics, Tess developed an expertise in Revenue Management from the best in the business. Tess’ experience includes ensuring client satisfaction is achieved with all project deliverables, from business process improvements to forecast predictions to actionable pricing recommendations. In addition, she works closely with Revenue Analytics’ Platform Engineering and Cloud Architecture teams to leverage the firm’s latest AI components and AWS technology to deliver scalable solutions for her clients.
In 2012, Tess joined Revenue Analytics as a Strategy Analyst, where she performed extensive data analysis to uncover actionable pricing recommendations for a variety of industries, ranging from cruise to consumer goods. Two years later, she was promoted to Strategy Consultant, where she led key workstreams for a hospitality project that developed a state-of-the-art Revenue Management system and drove client ownership of the solution during global rollout. Two years later, she was promoted to Senior Strategy Consultant, where she served as a Strategy lead on projects, accountable for identifying, assessing, and driving solution design for Revenue Management opportunities.
Given her proven track record, Tess was then promoted to Strategy Director where she became a project lead for teams of software engineers, PhD mathematicians, and business strategists to solve complex business problems for Fortune 500 companies.
Prior to joining Revenue Analytics, Tess graduated from the Goizueta Business School at Emory University with a BBA concentrating in Strategy & Management Consulting and Accounting.
BBA, Strategy & Management Consulting and Accounting, the Goizueta Business School at Emory University
Deepak Padubidri has an extensive background of developing enterprise solutions that drive profitability and productivity in retail, healthcare, finance and transportation industries. He is highly analytical and a strategic problem solver with an aptitude for designing solutions that fulfill current and future business needs. In addition, he is a skilled team leader; and marshals his team and client’s IT counterparts to deliver high quality solutions on time and on budget. With an aptitude process standardization, Deepak has not only delivered highly scalable, design pattern driven solutions but has also been instrumental in setting up robust support process infrastructures like data governance, ETL standardization through dependency driven workflows and automated data validations.
In addition, Deepak proficient is the following specialty languages: .Net Technologies: MVC pattern, Visual Studio C#, VB.Net, ASP.NET, ADO.Net, Entity Framework, Imagistics, and Dev Express.
Additionally, Deepak has experience with the following Java technologies: Core Java, Spring, Hibernate, ExtJS, JSON, XML, CSS, Eclipse, Maven. Finally, he is an expert in database technologies such as: Oracle, SQL Server, T-SQL, PL-SQL, SSRS, SSIS, Talend and tools: Visual SourceSafe, Jira, Rally, Windows Terminal Services, Mercury Test Director.
Prior to Revenue Analytics, Deepak was a Senior Software Engineer at McKesson Health IT company building the next generation Hospital Management Systems and PRGX working on retail and healthcare post audit recovery solutions.
MS, Computer Science, Texas A&M University
BE, Mechanical, Kuvempu Vishwavidyanilaya
Michael Seelhorst serves as a Director of Operations Research at Revenue Analytics. He is responsible for designing solutions that combine statistical and mathematical methods coupled with operational needs, as well as business constraints. His areas of expertise include market response models, demand forecasting, and inventory optimization.
Michael has developed Pricing and Revenue Management solutions in industries such as transportation & logistics, retail, and automotive.
Prior to joining Revenue Analytics, Michael conducted research with a focus on airport and airline operations, such as quantifying the behavior of airlines with respect to fuel loading and flight cancellations, and evaluating the trade-offs passengers make when choosing flight itineraries.
PhD, Civil Engineering, Transportation, University of California, Berkeley
MS, Civil Engineering, Transportation, University of California, Berkeley
BS, Aerospace Engineering, Georgia Institute of Technology
Shawn Sousa is a Data Engineering Architect at Revenue Analytics. In this role, Shawn works with clients and project teams to design and implement organic revenue growth solutions. He has a passion for working with data, enjoys designing innovative solutions that solve complex business challenges, and is an expert in the media industry.
Prior to joining Revenue Analytics, Shawn worked at RouteMatch Software, where he served as a software development director and product owner for over nine years. In this role, he Shawn managed both software architecture and product vision. In addition, Shawn also served three years as a software architect at a company focused in control automation technology.
MBA, Georgia Institute of Technology
BS, Computer Science, Georgia Institute of Technology
Certificate in Information Technology Management
As a Data Engineering Architect at Revenue Analytics, Sebastian Stanescu leads and collaborates with cross-functional project teams to solve some of the world’s most challenging business problems for Fortune 500 companies. Sebastian has extensive experience designing and implementing large-scale, data-driven, innovative solutions and his expertise spans industries such as finance, media, and advertising. Sebastian has a passion for challenging the status quo by driving innovation while building and managing teams.
Prior to joining Revenue Analytics, Sebastian spent 2 years at Cardlytics developing cloud-based, scalable, high-volume solutions. Before joining Cardlytics, Sebastian worked at S&P CapitalIQ for 8 years where he built lean sustainable financial data systems.
M.Eng., Computer Science, Cornell University
BS, Mathematics & Computer Information Systems, Piedmont College
Brett Strauch, CPA
Brett Strauch, CPA
As a Controller at Revenue Analytics, Brett Strauch leads the Finance & Accounting functions. He is accountable for the company’s accounting, financial planning, and analysis. Brett leads and develops financial strategies, program,s and analysis that help the firm achieve its financial goals. In addition, he provides strategic financial advice to the Senior Leadership Team and other functional leaders within the organization.
Prior to joining Revenue Analytics, Brett spent more than 10 years in various finance and accounting positions. He has worked for Aaron’s, Inc., Cardlytics, and Salesfusion. During his tenure at these companies, he has improved month-end close processes, led multiple R&D tax credit studies, and automated processes while strengthening internal controls.
MBA, Kennesaw State University
BS, Finance, Florida State University
BS, Economics , Florida State University
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