Revenue Analytics, a tech-enabled consulting firm and a leader in the Pricing and Revenue Management space, announced today that Senior Marketing Manager Michelle Reape has won the Technology Association of Georgia (TAG) Young Professionals One in a Millennial award for marketing and social media.
TAG’s One in a Millennial marketing and social media leader category recognizes a young professional who has done a successful job performing marketing and social media for their organization. The award acknowledges that the winner facilitated their organization’s goals through both online and traditional media, thereby increasing the presence of their organization.
“This prestigious honor is well-deserved,” said Zach Cross, president of Revenue Analytics. “Michelle is an invaluable member of Revenue Analytics and continues our firm’s tradition of leadership, ingenuity and innovation in Georgia’s tech and business ecosystem.”
TAG launched in January 1999 as a merger of three of the state’s largest technology organizations: the Southeastern Software Association, the Business and Technology Alliance, and Women in Technology. Headquartered in Atlanta, the organization’s mission is to educate, promote, influence and unite Georgia’s technology community to foster an innovative and connected marketplace that stimulates and enhances Georgia’s tech-based economy.
As a senior marketing manager, Reape leads the firm’s marketing strategies, which includes digital, social media, thought leadership, public and media relations, and campaigns for numerous industry practice groups including cruise and hospitality, travel and transportation, media, consumer products, and retail. She has more than a decade’s experience developing marketing and social media strategies.
Additionally, Reape has expertise in managing marketing initiatives such as analyst relations programs, advertising, corporate communications, web and print content development, and traditional public relations. Before joining Revenue Analytics, she held various marketing positions at North Highland and Beazer Homes.
“It’s a great honor to be recognized by TAG for a career of great fortune and hard work,” Reape said. “I’m dedicated to ensuring Revenue Analytics continues to grow, and our marketing and branding efforts are vital to achieving that goal.”
Under her guidance, Michelle has increased website traffic year over year by 30 percent, launched a blog which now has over 5,750 views, and during this year alone Revenue Analytics’ Twitter and LinkedIn followers have increased by 93 and 96 percent respectively.
Reape received her bachelor’s degree in business administration from Clayton State University. She also serves as chair of the TAG Marketing Society.