A common scenario in the radio and TV ad sales environment may sound familiar to you. The existence of information spread across multiple sources and the absence of a single software solution forces manual data collection and double entry. Decision-making occurs in a metrics vacuum, which encourages gut-based reactions, where people tend to act first, and understand second. Business knowledge becomes localized to only a few key decision makers. Those decision-making processes are neither formalized nor automatable, which increases risk and likely indicates that they are not performing optimally.
What can your company do differently? By building business models on data insights, you can put an end to these time-consuming practices. Data insights, and knowing how to leverage them is critical to running a business, and that’s particularly true for your line of business applications. Data insights provide your users with current, accurate, and pertinent information, when it’s needed, so they can spend more time doing their job instead of spending time on research and data aggregation. What was once manually collected, aggregated, and spread across multiple spreadsheets is now available to everyone. The question ‘which spreadsheet is the most current?’ is no longer part of anyone’s daily conversation.
Imagine a world where you get analysis rendered in an application that enables your employees to excel and maximize their talents. You’ll be able to turn that sales opportunity around faster and with a greater confidence that each opportunity is targeted to meet the company’s goals, as well as the client’s. With data insights at your fingertips, execution will become second nature. This world becomes possible when you’re an insight-driven company – you’re able to understand first, and act second.
Having an all-in-one solution that consumes these same metrics allows your team to perform ‘what-if’ analysis in order to experiment and try different options. This application will handle the proposal generation, and your team controls the inputs. The resulting options are then evaluated, and the ones that best fit the client’s and company’s goals are presented to the client.
Once your solution exposes the most relevant information, you can act – and act much more quickly. You can create better proposals and close the right deals needed for your financial targets. The information clearly exposes the current position of financial and inventory targets, allowing a quicker and more confident decision. The result? Your team is now empowered to perform at its best and make business informed decisions.
By partnering with a tech-enabled consulting firm, you can become a data insight-driven company and make your data to work for you. We all want to produce a win for everyone that is involved. By implementing an all-in-one solution like the one described here, it’ll be a win for your client, your company, and your sales team. Contact us to learn more.