Media Case Stories
“Revenue Analytics has significantly elevated our Revenue Management capabilities with predictive analytics.”
Executive Vice President Business Operations, Radio Station Conglomerate
Media Value Proposition
13 Ways Machine Learning Can Steer You Wrong
Applying machine learning and artificial intelligence to your decision-making can help your business stay competitive. But a lot can go wrong along the way. Without the proper checks and balances, machine learning efforts can spiral out of control, exposing your […]
3 Reasons Why Your Company Needs a Chief Revenue Officer
The purpose of the chief revenue officer is to drive organic revenue growth by leveraging all revenue-generating departments, including marketing, sales, customer support, pricing and revenue management. The CRO guides all revenue-related activities, maintains an excellent communication framework across various […]
Consulting Magazine Q&A with Revenue Analytics’ Dax Cross
KCRA: What does your firm do? Cross: Revenue Analytics is a consulting firm with a focus on driving organic revenue growth for Fortune 500 companies. We leverage large volumes of transactional data to derive insights into customer behavior as a […]
Practice Area Partner
Zach Cross leads Revenue Analytics’ Media Practice Area. With deep Media expertise, Zach has helped his clients eliminate their unknowns in forecasting, proposal optimization, inventory allocation, rate setting, the management of ADU’s, and cross platform sales. Zach has also been featured in national publications, and authored scholarly articles on the topic of Revenue Management.
Ratings Forecast – How are you estimating your most valuable resource?
In my prior blog, I introduced a multitude of inventory trade-off decisions that TV and radio broadcasters must make on an ongoing basis to drive business. While there are many unknowns in the media industry, there is one common element […]
Media Companies: Eliminate the Unknowns and Optimize for Revenue
With the emergence of programmatic and new sales channels, advertisers have become extremely sophisticated, making smaller and more focused buys targeted to a narrow demographic audience. To accomplish this, more and more advertisers are using real-time data and Artificial Intelligence […]
Inventory Trade-off Decisions – Are you making the right one?
Revenue, Makegoods, Promos – As a TV or radio broadcaster, you are intimately familiar with these three words. They are the three core elements that make up your inventory and ultimately drive your business. They also represent the high-level trade-off […]