The Intersect
A Digital Publication

Pricing Gets Complicated at Disney, SeaWorld

 |  May 23

The laws of supply and demand have become more complicated at Orlando’s big theme parks as they make shifts in pricing strategies. Walt Disney World has pursued an approach that will discourage some people from visiting during the most crowded […]

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Disney Park Prices Jump 20% on These Days

 |  Feb 29

Walt Disney’s (DIS) theme parks in California and Florida are so popular – prepare to pay more if you go when everyone else wants to. Disney is the latest company to adopt pricing that rises during the most popular times, […]

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3 Reasons Why Your Company Needs a Chief Revenue Of...

 |  Jan 08

The purpose of the chief revenue officer is to drive organic revenue growth by leveraging all revenue-generating departments, including marketing, sales, customer support, pricing and revenue management. The CRO guides all revenue-related activities, maintains an excellent communication framework across various […]

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Lean Times Lead Movie Theaters to Strategic Pricing

 |  Sep 02

Blockbuster releases, increasing consumer alternatives and seasonal demand patterns have inflicted havoc on the revenue streams of many movie theater operators. With downward pressure on revenue and profits expected to continue unabated, theater chains are desperately searching for innovative ways […]

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